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Domenico "Dominic" Tassone
  • Chicago, IL
  • United States
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Domenico "Dominic" Tassone's Discussions

Post-Impression Viewthrough

Started this discussion. Last reply by Vladimir Lukin Mar 11, 2010. 1 Reply

Greetings from Chicago!What tools do people recommend for analyzing non-click based activity in response to display advertising messages?DomenicoSeiche AnalyticsContinue

Tags: site, analytics, metrics, web, media


Domenico "Dominic" Tassone's Page

Profile Information

Sears Holdings/Seiche Analytics
Director, Professor, Consultant
Job Function:
Business Analytics, Data Mining, Marketing Databases, Quant, Econometrics, Statistical Programming, Web Analytics, Vizualization, Artificial Intelligence
Online marketing & media
Short Bio:
LinkedIn Profile:
Networking, Other

Domenico "Dominic" Tassone's Blog

Analytics View: Agency Trading Desk Myths & Memes Debunked

Posted on June 2, 2011 at 5:24am 0 Comments

The hype and rhetoric about Agency Trading Desks (ATDs) has reached epic proportions.


Missing from the debate is an advertiser point-of-view - here's one: Agency Trading Desk Myths & Memes Debunked 

Feedback welcomed!

Analytics can Help Digital Media Just Say No to Free-riders

Posted on May 11, 2011 at 12:30pm 0 Comments

A Simple Plan

While fair-minded consumers might not like being tracked, most will acknowledge that they personally and directly benefit from the vast free digital media that is subsidized by ad targeting. At the same time, digital media companies know full well that most users didn't read their respective terms of service agreements that legally allow them to track for advertising purposes.

As such, there are some simple steps that digital media can take in a matter of… Continue

The Moratorium: No, you May Not Place a Tag on the Site...

Posted on February 18, 2011 at 5:39am 0 Comments

Digital marketers, the time has come to heed the call and end the rampant chaos and confusion by putting in place page tag moratoriums. Today.


Upon taking a closer look at the confusion and…


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