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Eka Aulia
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Job Function:
Business Analytics, Predictive Modeling, Marketing Databases, Statistical Programming, Statistical Consulting
Short Bio:
Modeling Analyst at Financial Industry
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Eka Aulia's Blog

Talent Analytics: How to Find Top Talents and How Job Seekers Find the Right Job

Posted on February 22, 2014 at 7:02pm 0 Comments

How do you know that the candidate that you're going hire will become a high performer? Should you choose the candidate with 3.5 GPA and reject the candidate with 2.5 GPA? However, how do you know for sure that higher GPA will have better performance compared to those with lower GPA? And why company like Google and AT&T start choose candidate with less academic records or from non prestigious schools?

On the other hand, if you are a job seeker, with your current strength…


Predictive modeling is useless! Here's why.

Posted on August 25, 2013 at 7:19pm 8 Comments

If you're a modeler, you might say, “who the heck is this guy telling me that my precious thing is useless?” Wait a minute. I will explain later.

Let me tell you a story. Once upon a time, I was preaching in front of senior management on how we could get more money. Using predictive model, it was proven that business could get cleaner leads, the right customer with higher likelihood to take our product. On paper, we could increase the revenue. It turns out, the customer response went…


Who Has The Largest Predictive Data Analytics?

Posted on August 12, 2013 at 6:00pm 5 Comments

With vast amount of data that currently available, who should be able to predict the future the most? Should it be Google? Facebook? Twitter? Google claim to be able to predict the flu epidemic in the future, and other things. Is it because Google has the biggest data in this world? Or it is not?

If big data can predict the future, then those who have the biggest data are the ones who can better predict…


Predicting the reality show winner using big data

Posted on April 29, 2013 at 9:25am 0 Comments

I wonder, using big data and predictive analytic, can we predict the winner of x-factor or American Idols from the start of their audition performance? I think we might have a good chance to predict the winner right away.

What if we could only have the information from their first performance, what should be the variables to be used in the predictive model? Here’s from what I could think of:

  • The voice: quantified timbre, energy and rhythm
  • Song…

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