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Eric Melchor
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  • New York, NY
  • United States
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Profile Information

Smart Digital Spending
Job Function:
Operations Research, Web Analytics
Online Advertising
Short Bio:
Hi, I am Eric Melchor, founder of Smart Digital Spending – The FIRST company to provide Online Marketing professionals with step-by-step advertising data analysis tutorials.
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Eric Melchor's Blog

Free content vs email registration requirement, which is better?

Posted on October 7, 2009 at 8:04am 0 Comments

Read full post at

Interview with Direct Response Specialist (DRS) and Social Media Executive (SME)

DRS: Well this is not even a fair debate. When providing free content, how are you supposed to track sales leads? How do know who is downloading your free papers, reports or whatever? Don’t you know that one of the most valuable tools a company can have is their database of current and potential customers? Free content, well that is just plain… Continue

Why do Social Media?

Posted on September 28, 2009 at 5:49am 0 Comments

By Katie Colbourne

Over the last 6 months or so people keep asking me ‘what is social media’, ‘how are you using it’ ‘why do social media’, ‘what exactly is your job?’. I will (hopefully) try to give you a brief introduction to social media, some tips and why companies from big conglomerates right down to small businesses should use social media.

Social media is online conversation. It’s the ‘new word of mouth’ – Conversations that were previously happening offline are now… Continue

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