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One of the issues I keep running into when dealing with CRM and retention is that of the fake VIPs.
What is a VIP?
Depending on the vertical VIPs have different names: whales, high rollers, bulk buyers, or just VIPs.
These users will usually be in charge of a large share of your revenues (about 50%) while their share of the…Continue
For those of you who haven’t heard of Facebook’s live video, check out the live map. Essentially, Facebook enables a live stream for all users, both private and businesses.
Well, since this is a (relatively) new feature to Facebook, and one that is doing well, Facebook is pushing hard for it. That means that a live video will get more organic exposure than any other post format out there.
This is a question I get a lot from businesses of all sizes wanting to build an app for their site.
The general claim is that "You have to have an app", similar to the original "you have to have a site" around the year 2000 and the all-time favorite "you have to have a Facebook page" back in 2009 or so.
Don't get me wrong, eventually both these claims were (sort of) true. Most businesses do have a website, and most can benefit from a proper page on…Continue
Data is the new black, so it not surprising most companies claim that they are data driven.
But are you really? Let's take a short quiz, add a point for each that applies