Geoffrey has spent the past 10 years working within the manipulation and analysis of marketing and customer data, activity and behavior. His current focus is defining and drawing on the connections between emerging social activity around products and companies, traditional database marketing, and customer insights analytics. Along this journey, Geoffrey has analyzed millions of client records across many countries and marketing organizations, and connected with the common needs and challenges that each client faced during their struggle to mine data stores for valuable insight when engagement opportunities arise.
Geoffrey started Airadis to ensure that every company, regardless of size, has the chance to work with an engagement-friendly organization - one that delivers high quality data driven strategy with the scalable, repeatable means of enhancing clients programs along the way.
He earned is Bachelors degree at the University of Arkansas and his MBA degree at Northern Arizona University.