A Data Science Central Community

Started this discussion. Last reply by Sagar Diwakar Uparkar Feb 20, 2015. 1 Reply 0 Likes

Hi All ,I've recently build a predictive data model for a campaign to target group of customer who can switch from payment method "A" to Payment method "B".The idea was to come up with predictive…Continue

Tags: scoring, model, propensity, analytics, campaign

Started this discussion. Last reply by Zunqiu Chen Aug 10, 2017. 7 Replies 0 Likes

Hi Folks,I am looking at data form a telecom company and developing model to predict an event ( read churn).I am planning to develop GLM using logit link function.The real problem I am facing in…Continue

Sagar Diwakar Uparkar replied to Himanshu Sinha's discussion Why propensity scores are not working ??

"Dear Himanshu,
Good afternoon. I'm not expert but still, had you seen the distribution of your sample? Is it normal? I mean to say, if few categories having large probability then there is the possibility of such situation occur.
Try to change…"

Feb 20, 2015

Wayne G. Fischer, PhD commented on Himanshu Sinha's blog post Why Propensity Scores not working in Campaign Analytics??

"Himanshu, if you have set up your model variables correctly, it may something as simple as having the "0" (won't switch) and "1" (will switch) conditions reversed. In SAS Institute's JMP the user may define which…"

Jan 3, 2015

Himanshu Sinha posted a discussion### Why propensity scores are not working ??

Hi All ,I've recently build a predictive data model for a campaign to target group of customer who can switch from payment method "A" to Payment method "B".The idea was to come up with predictive model with payment/usage variables as independent variable and the event of switch in past is taken as dependent variable.i) I used logistic regression model for probability estimation.ii) The data is sorted in order of descending probability and customer's were solicited. iii) The results…See More

Dec 9, 2014

Himanshu Sinha's blog post was featured### Why Propensity Scores not working in Campaign Analytics??

Hi All ,I've recently build a predictive data model for a campaign to target group of customer who can switch from payment method "A" to Payment method "B".The idea was to come up with predictive model with payment/usage variables as independent variable and the event of switch in past is taken as dependent variable.i) I used logistic regression model for probability estimation.ii) The data is sorted in order of descending probability and customer's were solicited. iii) The results…See More

Dec 6, 2014

Himanshu Sinha replied to Steven Finlay's discussion Will Google buy a credit reference agency?

"I believe it logical to think that Google would buy a credit rating company in future since this notion of Big data data is behind both of them..however if you closely monitor the type of companies Google bought recently , it'll give you…"

Feb 25, 2014

sulabh replied to Himanshu Sinha's discussion Techniques to address very low event rate for Logistic Regression Model

"Just one more point to add: No matter whatever method you use (Traditional Statistical Algorithms Or Machine Learning), equivalent approach would exist (e.g. In Machine Learning, the objective function can be severely penalized for missclassifying…"

Oct 31, 2013

sulabh replied to Himanshu Sinha's discussion Techniques to address very low event rate for Logistic Regression Model

"Hi,
Your problem description makes me think about the use of Penalized Likelihood Method (e.g. Firth's method). Please refer to the following link for details.
http://www.statisticalhorizons.com/logistic-regression-for-rare-events
Hope this…"

Oct 31, 2013

Himanshu Sinha replied to Himanshu Sinha's discussion Techniques to address very low event rate for Logistic Regression Model

"Thanks Ratheen !!
I am trying the other option.
Well just to share , this is the second time I am making such a model.
The disadvantage of such a model ( with rare event and oversample events ) is , once you use…"

Oct 30, 2013

ratheen chaturvedi replied to Himanshu Sinha's discussion Techniques to address very low event rate for Logistic Regression Model

"HS,
Take the second option - oversample and then add an offset to the final result. Calculate the probabilities and see if you can distinguish between churners and non churners at a specified cut off.
If it works - you are in good…"

Oct 30, 2013

charles alcide replied to Himanshu Sinha's discussion Techniques to address very low event rate for Logistic Regression Model

"Hi, I wish I could help in such way. I myself using the Link Model to observe and study repeated events . All events are repeated. My sampling study was "Random or Causality" for drawing winning lottery numbers. The term Regression is…"

Oct 29, 2013

Basile Goungetas replied to Himanshu Sinha's discussion Techniques to address very low event rate for Logistic Regression Model

"HV,
Please see a paper by Gary King & Langche Zeng entitled "Logistic Regression in Rare Events Data".
Basile"

Oct 28, 2013

Himanshu Sinha's discussion was featured### Techniques to address very low event rate for Logistic Regression Model

Hi Folks,I am looking at data form a telecom company and developing model to predict an event ( read churn).I am planning to develop GLM using logit link function.The real problem I am facing in the data is - very low volume (1.6 %) of churners.So seeking advise on the following ;- What are the possible (bad) outcomes if I take randomised training sample, consisting just 1.6 % churners ?- Should I weight the training sample to have a event rate >25% ?- Any other technique to…See More

Oct 25, 2013

Himanshu Sinha posted a discussion### Techniques to address very low event rate for Logistic Regression Model

Hi Folks,I am looking at data form a telecom company and developing model to predict an event ( read churn).I am planning to develop GLM using logit link function.The real problem I am facing in the data is - very low volume (1.6 %) of churners.So seeking advise on the following ;- What are the possible (bad) outcomes if I take randomised training sample, consisting just 1.6 % churners ?- Should I weight the training sample to have a event rate >25% ?- Any other technique to…See More

Oct 25, 2013

Himanshu Sinha replied to Himanshu Sinha's discussion How to forecast multiple time series data in the group Analytical Techniques

"@ Tom- Thanks again, Tom , will send you the mail at mentioned id right away.
@ Arun - Thanks Arun. This is for a project on operation analytics for a electricity distribution company. You'll find similar pain areas…"

Mar 29, 2012

Arun replied to Himanshu Sinha's discussion How to forecast multiple time series data in the group Analytical Techniques

"Hello HV,
I was just thinking about this problem of yours. I've never myself come across forecast ever for more than one group/cluster/cohort/individual!
I would presume you might have to aggregate data to some level before going about…"

Mar 29, 2012

tom reilly replied to Himanshu Sinha's discussion How to forecast multiple time series data in the group Analytical Techniques

"HV,
Assuming models is what has the world in a heap of trouble. Most software systems pick 30 models from a list and that is what you get. If you got a Rx for your glasses from a list of 30, would you be happy?
We have a tool…"

Mar 29, 2012

- Short Bio:
- Analytics professional

- Field of Expertise:
- Business Analytics, Predictive Modeling, Data Mining, Marketing Databases, Statistical Programming, Vizualization, Statistical Consulting, Artificial Intelligence

- Years of Experience in Analytical Role:
- 10

- Professional Status:
- Technical, Manager, Consultant

- Interests:
- Finding a New Position, Networking, Other

- Industry:
- BFSI, Telcom, Machine Learning, Combinatorial Optimization, AI

- How did you find out about AnalyticBridge?
- Friend

Posted on December 5, 2014 at 4:00am 1 Comment 0 Likes

Hi All ,

I've recently build a predictive data model for a campaign to target group of customer who can switch from payment method "A" to Payment method "B".

The idea was to come up with predictive model with payment/usage variables as independent variable and the event of switch in past is taken as dependent variable.

i) I used logistic regression model for probability estimation.

ii) The data is sorted in order of descending probability…

Continue- No comments yet!

© 2019 AnalyticBridge.com is a subsidiary and dedicated channel of Data Science Central LLC Powered by

Badges | Report an Issue | Privacy Policy | Terms of Service

**Most Popular Content on DSC**

To not miss this type of content in the future, subscribe to our newsletter.

- Book: Statistics -- New Foundations, Toolbox, and Machine Learning Recipes
- Book: Classification and Regression In a Weekend - With Python
- Book: Applied Stochastic Processes
- Long-range Correlations in Time Series: Modeling, Testing, Case Study
- How to Automatically Determine the Number of Clusters in your Data
- New Machine Learning Cheat Sheet | Old one
- Confidence Intervals Without Pain - With Resampling
- Advanced Machine Learning with Basic Excel
- New Perspectives on Statistical Distributions and Deep Learning
- Fascinating New Results in the Theory of Randomness
- Fast Combinatorial Feature Selection

**Other popular resources**

- Comprehensive Repository of Data Science and ML Resources
- Statistical Concepts Explained in Simple English
- Machine Learning Concepts Explained in One Picture
- 100 Data Science Interview Questions and Answers
- Cheat Sheets | Curated Articles | Search | Jobs | Courses
- Post a Blog | Forum Questions | Books | Salaries | News

**Archives:** 2008-2014 |
2015-2016 |
2017-2019 |
Book 1 |
Book 2 |
More

**Most popular articles**

- Free Book and Resources for DSC Members
- New Perspectives on Statistical Distributions and Deep Learning
- Time series, Growth Modeling and Data Science Wizardy
- Statistical Concepts Explained in Simple English
- Machine Learning Concepts Explained in One Picture
- Comprehensive Repository of Data Science and ML Resources
- Advanced Machine Learning with Basic Excel
- Difference between ML, Data Science, AI, Deep Learning, and Statistics
- Selected Business Analytics, Data Science and ML articles
- How to Automatically Determine the Number of Clusters in your Data
- Fascinating New Results in the Theory of Randomness
- Hire a Data Scientist | Search DSC | Find a Job
- Post a Blog | Forum Questions