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Himanshu Sinha's Discussions

Why propensity scores are not working ??

Started this discussion. Last reply by Sagar Diwakar Uparkar Feb 20, 2015. 1 Reply

Hi All ,I've recently  build a predictive data model for a campaign to target  group of customer who can switch from  payment method  "A" to Payment method "B".The idea was to come up with predictive…Continue

Tags: scoring, model, propensity, analytics, campaign

Techniques to address very low event rate for Logistic Regression Model

Started this discussion. Last reply by Zunqiu Chen Aug 10, 2017. 7 Replies

 Hi Folks,I am looking at data form a telecom company and  developing model  to predict an event ( read churn).I am planning to develop GLM using logit link function.The real problem I am facing in…Continue

Tags: Rate, Data, Weighting, Event, Low

 

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Profile Information

Short Bio:
Analytics professional
Field of Expertise:
Business Analytics, Predictive Modeling, Data Mining, Marketing Databases, Statistical Programming, Vizualization, Statistical Consulting, Artificial Intelligence
Years of Experience in Analytical Role:
10
Professional Status:
Technical, Manager, Consultant
Interests:
Finding a New Position, Networking, Other
Industry:
BFSI, Telcom, Machine Learning, Combinatorial Optimization, AI
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Himanshu Sinha's Blog

Why Propensity Scores not working in Campaign Analytics??

Posted on December 5, 2014 at 4:00am 1 Comment

Hi All ,

I've recently  build a predictive data model for a campaign to target  group of customer who can switch from  payment method  "A" to Payment method "B".

The idea was to come up with predictive model with payment/usage variables as independent variable and  the event of switch in past is taken as  dependent variable.

i) I used logistic regression model for probability  estimation.

ii) The  data  is sorted in order of descending probability…

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