I have just completed an analysis of the changes in voting habits of the UK electorate. From the analysis taken from each of the by-elections since the 2005 General Election and the 2009 European elections. This lead to a prediction that the 2010 General election will be won by the Labour party by 17 seats. If you wish to receive a copy of my analysis then please email me at [email protected]
I believe you're right, but I would be a little concerned about generalizing. I mean, does it require a skeptical attitude as well as more experience? You and I both probably think advertisement is a waste of money, right? But there are people even on this site that are totally into the analytics of marketing - does that mean they have to be idealistic that what they show or write is capable of making people buy? Yucks! It's all so difficult to live with if one is cynical!