Posted on January 23, 2012 at 2:50pm
- Lead analytics team to develop attribution and forecasting models, ad-hoc analysis, test structures, recommendations and media mix analysis
- Continually seek new and better ways to leverage data to optimize campaign results
- Become an expert in all aspects of data models, data elements and data environments for analytical planning.
- Produce ad hoc analysis as necessary to aid team in budget management, user demographics…