Uplift modeling, also known as incremental modeling, true lift modeling, or net-lift modeling is a predictive modeling technique that directly models the incremental impact of a treatment (such as a direct marketing action) on an individual’s behavior. Uplift modeling has…

I love Buzz Lightyear nearly as much as I love Forrest Gump. But Buzz did not quite understand infinity. My teenagers will argue with me over stuff, like who is the most adorable, saying that they are more adorable than me, and add “times infinity.” Well, they do not quite understand infinity either. I would venture to say that I do not understand the essence of the infinite, but just as Forrest knows what love is, so do I know what infinity is—and what it is not.

The Do Not part of…

Although this is what my Army platoon Sergeant often told me—he would, of course, precede it with the proper address of “Sir”—it really makes a lot of sense; however, I did not realize that my platoon sergeant was such a student of humanity, until much later when I heard about this fellow named Occam.

William of Occam, or sometimes rendered Ockham, (c. 1287–1347) is remembered as an influential medieval philosopher and nominalist, though his popular fame as a great logician rests…