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Jimmy Wong
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Job Function:
Business Analytics, Predictive Modeling, Data Mining, Marketing Databases, Web Analytics, Other
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I help organizations use information and discover insights to become more successful.
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Jimmy Wong's Blog

Relationship between American Idol and iPhone Web Searches

Posted on June 20, 2011 at 1:42am 0 Comments

As a coincidence, I noticed from Google Insights for Search that there was some sort of correlation between web search interests in "American Idol" (singing competition on US television) and "iPhone" (Apple smartphone).  Looking at the time series graph, it appears that American Idol searches are seasonal from January to May each year, which correspond to the months which this television series is broadcast.  As soon as American Idol interest drops in June, searches for iPhone spike in the…


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