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Compare those definitions:"At an abstract level, the KDD field is concerned with the development of methods and techniques for making sense of data" ...vs."Business analytics (BA) refers to the…Continue
One of the most popular application of predictive analytics is optimization of marketing campaign management. I've implemented it several times for clients in four different industries and here is my solution.
Introduction to campaign management
Marketing departments are usually responsible for management the marketing campaigns. Campaigns always have some triggers - may be planned, triggered by customer events and various alerts. Campaigns are run for a…Continue