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Jozo Kovac
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  • Palo Alto, CA
  • United States
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  • Steffen Springer
  • Yi-Chun Tsai
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Jozo Kovac's Discussions

What's relationship between Knowledge Discovery and Business Analytics?

Started Jul 30, 2010 0 Replies

Compare those definitions:"At an abstract level, the KDD field is concerned with the development of methods and techniques for making sense of data" ...vs."Business analytics (BA) refers to the…Continue

Tags: discovery, knowledge, analytics


Jozo Kovac's Page

Profile Information

Director, Consultant
Job Function:
Business Analytics, Predictive Modeling, Data Mining, Marketing Databases, Web Analytics, Statistical Consulting, Artificial Intelligence
Short Bio:
data miner and entrepreneur
LinkedIn Profile:
Finding a New Position, Networking, New Venture, Recruiting

Jozo Kovac's Blog

Predictive Analytics in Campaign Management

Posted on May 7, 2013 at 7:00pm 0 Comments

One of the most popular application of predictive analytics is optimization of marketing campaign management. I've implemented it several times for clients in four different industries and here is my solution.

Introduction to campaign management

Marketing departments are usually responsible for management the marketing campaigns. Campaigns always have some triggers - may be planned, triggered by customer events and various alerts. Campaigns are run for a…


Comment Wall (3 comments)

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At 2:55am on November 26, 2009, Steffen Springer said…

I browsed some of your contributions and I just wanted to say that I like your creative style of thinking. This community needs more Technicals like you and less managers or recruiters. Respect !


At 10:35am on November 24, 2009, D. L. von Kleeck said…
J. K., congradts on the IBM/SPSS deal.
DLvK of
At 9:01am on November 24, 2009, Yi-Chun Tsai said…
Thanks for adding me as a friend.

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