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Jozo Kovac's Discussions
What's relationship between Knowledge Discovery and Business Analytics?
Started Jul 30, 2010 0 Replies 0 Likes
Compare those definitions:"At an abstract level, the KDD field is concerned with the development of methods and techniques for making sense of data" ...vs."Business analytics (BA) refers to the…Continue
Jozo Kovac's Page
Profile Information
- Company:
- 7SEGMENTS
- Seniority:
- Director, Consultant
- Job Function:
- Business Analytics, Predictive Modeling, Data Mining, Marketing Databases, Web Analytics, Statistical Consulting, Artificial Intelligence
- Industry:
- SaaS
- Short Bio:
- data miner and entrepreneur
- LinkedIn Profile:
- http://www.7segments.com
- Interests:
- Finding a New Position, Networking, New Venture, Recruiting
Jozo Kovac's Blog
Predictive Analytics in Campaign Management
Posted on May 7, 2013 at 7:00pm 0 Comments 0 Likes
One of the most popular application of predictive analytics is optimization of marketing campaign management. I've implemented it several times for clients in four different industries and here is my solution.
Introduction to campaign management
Marketing departments are usually responsible for management the marketing campaigns. Campaigns always have some triggers - may be planned, triggered by customer events and various alerts. Campaigns are run for a…
Continue
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Comment Wall (3 comments)
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I browsed some of your contributions and I just wanted to say that I like your creative style of thinking. This community needs more Technicals like you and less managers or recruiters. Respect !
best,
Steffen
DLvK of www.PredAlytics.com