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Julia Heighton
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  • Sagar Diwakar Uparkar

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How Fairmont Raffles Increased Their PPC ROI by 127% Using Only Google Analytics

Started Sep 12, 2013 0 Replies

Google Analytics is an important tool for companies to take action on their web analytics data but some organisations are still struggling to know how to use it to optimise revenue.In this…Continue

 

Julia Heighton's Page

Profile Information

My Website or LinkedIn Profile (URL):
http://uk.linkedin.com/pub/julia-heighton/36/a41/a4b/
Field of Expertise:
Other
Professional Status:
Director
Interests:
Networking
Your Company:
EyeforTravel

Julia Heighton's Blog

Video: How to use analytics to drive growth

Posted on October 28, 2014 at 10:54am 0 Comments

It's not the size of your data that's important, it's how you use it. 



In this video presentation Kurien Jacobs, CRO, Highgate Hotels, shares case study examples to show how travel brands can use data to make informed marketing & RM decisions. 



His advice includes: 



• Be proactive: How to use data to make future predictions and capitalize on market & consumer trends 

• Don't just rely on your own…

Continue

How to become a data intelligent travel organisation and stand out from your competition

Posted on September 25, 2013 at 4:10am 0 Comments

If there is one thing that travel suppliers and intermediaries can agree on it is that data is now central to decision-making. It is also clear the industry is increasingly moving towards measurable ROI driven models which are created through an in depth analysis of this data. But what makes an organisation truly data-driven?

On Tuesday 8th October at 15:00 GMT (10:00 EST) a selection of top travel brands will share their insights and discuss:

  • What is the meaning of “big…
Continue

How to drive data for better decision-making and customer fit

Posted on September 20, 2013 at 4:18am 0 Comments

Setting up a data infrastructure and reaping the benefits is a journey. However, if you use data efficiently to react to market conditions faster, then chances are you could understand your customers better, while also driving incremental revenue. 

Find out more and hear insights from Chinmai Sharma, Vice President Revenue Management and Distribution at Louvre Hotels Group and Arne Erichsen, Director of Market Management, Expedia…

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How Fairmont Raffles Increased Their PPC ROI by 127% Using Only Google Analytics

Posted on September 12, 2013 at 6:00am 0 Comments

Google Analytics is an important tool for companies to take action on their web analytics data but some organisations are still struggling to know how to use it to optimise revenue.

In this presentation Barbara Pezzi, Analytics of Revenue & Search Optimisation at Fairmont Raffles Hotels, shares her expert insights on how you can:

  • Measure the success of your campaigns using ROI aligned with your revenue goals, not intangible clicks, likes or shares
  • Segment…
Continue

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At 9:22am on January 4, 2015, Sagar Diwakar Uparkar said…
Good evening,

May I wish you and your loved ones happy, prosperous, peaceful and healthy new year.
 
 
 

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