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Kaushik
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Kaushik's Discussions

Universal Control Group for marketing campaigns

Started Feb 17, 2015 0 Replies

The importance of control groups for measuring marketing campaigns is well understood. However is it sensible to create a universal control group for marketing campaigns (almost similar) ? example-…Continue

Tags: campaign, marketing, groups, control

 

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Universal Control Group for marketing campaigns

The importance of control groups for measuring marketing campaigns is well understood. However is it sensible to create a universal control group for marketing campaigns (almost similar) ? example- in a scenario there would be various loyalty campaigns on subscribers which would be governed by various internal marketing teams. Initially they all created control groups in silos and hence the campaign take rate was questionable. One solution is creating universal control group and uplift from it.…See More
Feb 18, 2015
Kaushik replied to m n's discussion How to develop churn prediction model for telecom company?
"Hi! Since you have a whole gamut of data available its just information which you need to extract from the same. You need to first prioritize what info you want first. You can take out the basic first and then derive more models later a) Churn…"
Apr 25, 2013

Profile Information

Field of Expertise:
Business Analytics, Predictive Modeling, Statistical Consulting
Years of Experience in Analytical Role:
3
Professional Status:
Executive Management
Interests:
Finding a New Position, Networking

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