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Kaushik's Discussions
Universal Control Group for marketing campaigns
Started Feb 17, 2015 0 Replies 0 Likes
The importance of control groups for measuring marketing campaigns is well understood. However is it sensible to create a universal control group for marketing campaigns (almost similar) ? example-…Continue
Kaushik's Page
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- Seniority:
- Executive Management
- Job Function:
- Business Analytics, Predictive Modeling, Statistical Consulting
- Interests:
- Finding a New Position, Networking
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