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Kaushik's Discussions

Universal Control Group for marketing campaigns

Started Feb 17, 2015 0 Replies

The importance of control groups for measuring marketing campaigns is well understood. However is it sensible to create a universal control group for marketing campaigns (almost similar) ? example-…Continue

Tags: campaign, marketing, groups, control


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Executive Management
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Business Analytics, Predictive Modeling, Statistical Consulting
Finding a New Position, Networking

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