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Leslie Ament
  • Lexington, MA
  • United States
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Leslie Ament posted a blog post

How Customer Analytics and Insights Enrich Customer Journey Design: Primary Research

Why do organizations seek to design effective multi-channel customer journeys? Customers demand it. Technology has enabled consumers to use multiple channels to interact at the time, place, and manner of their preference. In order to defend or retain market share and to potentially increase top line growth and cost reductions, businesses are compelled to respond to customer demands.Leveraging multi-channel customer analytics and insights to enrich customer journey design has the potential…See More
May 11, 2016
Leslie Ament posted a blog post

Want to receive a Complimentary Executive Summary of Our Big Data Analytics Study?

Big Boom in Big Data Analytics Research!400+ Survey Respondents from Fortune 1000 Companies Thank you in advance for participating in our Big Data Analytics study. This survey should take less than 15 minutes to complete depending on your industry and several other factors. If you would like to recieve a…See More
Oct 20, 2012
Leslie Ament posted a blog post

Hypatia Research Chairing "Customer & Marketing Analytics" Conf. Boston Nov 10-11

Conference URL:  http://www.hsmarketinganalytics.com/about_the_event_409/Call for end-user speakers! Customer & Marketing Analytics Conf. Nov 10, Boston, MA. Vendors--contact me privately! [email protected]See More
Sep 30, 2011
Leslie Ament added a discussion to the group Conferences
Nov 9, 2010

Profile Information

My Website or LinkedIn Profile (URL):
http://www.hypatiaresearch.com
Field of Expertise:
Business Analytics, Predictive Modeling, Marketing Databases, Web Analytics
Years of Experience in Analytical Role:
20
Professional Status:
VP
Your Company:
Hypatia Research, LLC
Industry:
Customer & Market Intellgence Research

Leslie Ament's Blog

How Customer Analytics and Insights Enrich Customer Journey Design: Primary Research

Posted on May 4, 2016 at 2:30pm 0 Comments

Why do organizations seek to design effective multi-channel customer journeys? Customers demand it.…

Continue

Want to receive a Complimentary Executive Summary of Our Big Data Analytics Study?

Posted on October 20, 2012 at 10:34am 0 Comments

Big Boom in Big Data Analytics Research!

400+ Survey Respondents from Fortune 1000 Companies…

Continue

Hypatia Research Chairing "Customer & Marketing Analytics" Conf. Boston Nov 10-11

Posted on September 30, 2011 at 11:18am 0 Comments

Call for end-user speakers! Customer & Marketing Analytics Conf. Nov 10, Boston, MA. Vendors--contact me privately! [email protected]

Join me as I Co-Chair the Marketing Analytics Seminar Nov. 10 in Boston!

Posted on November 9, 2010 at 1:07pm 0 Comments

Co-Chairing the Marketing Analytics Seminar: Nov 10, 2010, John

Hancock Hotel & Conference Center Boston. Presenting: Deloitte,

Monster, Staples, Wipro, Cognizant, Epsilon, Dunnhumby, KXEN, Hypatia

Research & more! Website:…
Continue

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