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Mar's Blog

Personal Big Data Trails

Posted on May 5, 2014 at 8:49pm 0 Comments

Data is everywhere (that's indisputable). What I didn't realize was how often--and how subtly--personal big trails get created every day. 

Case in point, I went to Kohl's to use up a free $10 rewards coupon card last weekend. While I was checking out, the cashier asked me for my phone number. I paused. I didn't understand why he needed…

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