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Matthias Bettag
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  • Berlin
  • Germany
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Matthias Bettag

Latest Activity

Matthias Bettag added a discussion to the group Conferences

XChange Europe in Berlin, May 29-31, 2012

Semphonic's XChange is the premier conference for Web analytics professionals. With its groundbreaking "all conversational" small group format, impressive level of sophistication among the attendees, and fantastic accommodations and events, X Change has forged a fresh, new approach to the digital measurement conference.Expressly designed for enterprise analytics managers and digital marketing and measurement practitioners, XChange brings together top professionals in the field in a no-sales,…See More
Feb 14, 2012
Matthias Bettag replied to Vincent Granville's discussion Traffic accountability when dealing with framed pages in the group Web Analytics
"The count is certainly on B as this is the source of the requested file. I would be surprised if A can count by default what is displayed in its frame (unless the frame content, hosted on B, is tagged in a way to be tracked by A). In my…"
Feb 16, 2011
Matthias Bettag replied to Vincent Granville's discussion The Dirty Little Secrets of Search | New York Times in the group Web Analytics
"Thank you for the post, very interesting! I would assume that somewhat sophisticated black hat techniques (if made clever it might be only "grey hat" for a certain while) which offer a quick win may be seen more attractive than developing…"
Feb 15, 2011

Profile Information

Short Bio:
VP Analytics, Europe, at Semphonic. Heading Semphonic's European office, based in Berlin, Germany.
Prior to that working at Bayer Pharma in global E-Marketing Support responsible for Webanalytics processes and implementation on an enterprise level.
My Website or LinkedIn Profile (URL):
Field of Expertise:
Business Analytics, Marketing Databases, Web Analytics, Other
Years of Experience in Analytical Role:
Professional Status:
VP, Consultant
Networking, Other
What is your Favorite Data Mining or Analytical Website?
Your Company:
How did you find out about AnalyticBridge?
I was invited via LinkedIn.

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At 10:35am on March 17, 2008, Bhaskar Reddy Pitta said…

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