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Max Henrion
  • Male
  • Los Gatos, CA
  • United States
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Profile Information

Lumina Decision Systems
C-Level, Professor, Consultant
Job Function:
Business Analytics, Predictive Modeling, Operations Research, Econometrics, Web Analytics, Vizualization, Environmental Statistics, Artificial Intelligence
Analytics software
Short Bio:
Consultant, professor, entrepreneur in decision analytics. Originator of Analytica, founder and CEO of Lumina Decision Systems. Author of "Uncertainty" Cambridge Univ Press, 2 other books and 60 articles on decision analysis and analytics.
LinkedIn Profile:
Networking, Recruiting

Max Henrion's Blog

Analytics have zero value -- until they inform a decision

Posted on March 26, 2015 at 12:00pm 2 Comments

As a decision analyst, it is delightful to see all the excitement about the ever-increasing amounts of data available. But, when I see much of what data scientists are doing to find interesting patterns (descriptive analytics is just looking in the rear view mirros) and forecasting (predictive analytics, ideally our GPS), I see little attention paid to the real business decisions that might be informed by these insights (the decision analytics, helping our clients steer a better…


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