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Michael Kaushansky
  • Male
  • New York City
  • United States
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Publicis Modem and Eris Consulting
Director, VP, Consultant
Job Function:
Finance, Marketing Databases, Operations Research, SAS, Web Analytics, Other
Online Agency and Analytics Consulting
Short Bio:
Leader with top experience in Analytics, Database Marketing, Risk Management, Consumer Finance, Predictive Modeling and Pharma-Research. Made a difference by driving results in key positions at Fortune 500 organizations. Focused on effective growth and exponential profitability.


Designed and executed an advanced Direct-to-Consumer lending strategy with the use of analytics. Providing the optimized Marketing Mix and driving revenue.
Worked closely with Capital Markets and top rating agencies to execute a multi-million dollar securitization.
Introduced innovative Acquisition Risk strategies at GE for Retail clients, including Wal Mart, Sam’s, Brooks Brothers and JC Penney.
Managed the direction in evaluating search engine optimization (SEO) for Google and Yahoo paid and organic placement.
Designed and executed Risk and Response scorecards for the launch of the Target Visa co-branded card.
Built an in-house statistical modeling and analytics shop at Target Financial Services, handpicked top talent.
Launched multi-million Credit Card cross-selling campaigns at Conseco Financial Services.
Designed and presented to the National Cardiologist Association an Anti-Hypertensive study conducted at Glaxo Smith Kline Corporation.
Expert in SAS systems, including SAS-STAT, SAS-EM, SAS-Guide.
Developed a platform for analytics and risk model development in-house.
LinkedIn Profile:
Networking, New Venture

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