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Michael Kaushansky
  • Male
  • New York City
  • United States
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Profile Information

Company:
Publicis Modem and Eris Consulting
Seniority:
Director, VP, Consultant
Job Function:
Finance, Marketing Databases, Operations Research, SAS, Web Analytics, Other
Industry:
Online Agency and Analytics Consulting
Short Bio:
Leader with top experience in Analytics, Database Marketing, Risk Management, Consumer Finance, Predictive Modeling and Pharma-Research. Made a difference by driving results in key positions at Fortune 500 organizations. Focused on effective growth and exponential profitability.



KEY POINTS

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Designed and executed an advanced Direct-to-Consumer lending strategy with the use of analytics. Providing the optimized Marketing Mix and driving revenue.
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Worked closely with Capital Markets and top rating agencies to execute a multi-million dollar securitization.
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Introduced innovative Acquisition Risk strategies at GE for Retail clients, including Wal Mart, Sam’s, Brooks Brothers and JC Penney.
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Managed the direction in evaluating search engine optimization (SEO) for Google and Yahoo paid and organic placement.
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Designed and executed Risk and Response scorecards for the launch of the Target Visa co-branded card.
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Built an in-house statistical modeling and analytics shop at Target Financial Services, handpicked top talent.
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Launched multi-million Credit Card cross-selling campaigns at Conseco Financial Services.
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Designed and presented to the National Cardiologist Association an Anti-Hypertensive study conducted at Glaxo Smith Kline Corporation.
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Expert in SAS systems, including SAS-STAT, SAS-EM, SAS-Guide.
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Developed a platform for analytics and risk model development in-house.
LinkedIn Profile:
http://www.erisconsulting.com
Interests:
Networking, New Venture

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