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Rakesh Ranjan
  • Male
  • Mumbai
  • India
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Rakesh Ranjan's Page

Profile Information

Job Function:
Business Analytics, Predictive Modeling, Marketing Databases, Web Analytics
LinkedIn Profile:
Networking, New Venture

Rakesh Ranjan's Blog

Business Centricity : IT Balance

Posted on June 13, 2011 at 12:37am 0 Comments

Banking and Financial Services, Insurance, Telecom, Retail, Aviation etc. are some of the industries that thrive on huge volume of customers. Customer interaction channels – ERP/CRM Systems, Social Media and Online Systems etc. – provide ample data to understand various facets of customer behaviour. Vast data is analysed for personalized… Continue

Analytics Driving Customer Engagements

Posted on May 25, 2011 at 10:00am 0 Comments

Marketing has traditionally been perceived as a cost centre and defining an optimum marketing spend has never been that easy. Big companies spend huge on brand promotions or ATL activities. BTL managers are usually under pressure to justify ROI from each penny spent. The fact that BTL activities also promote the brand is very often ignored and all you have to answer is the sales that…

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