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Rob Salerno
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Profile Information

Job Function:
Web Analytics
Short Bio:
Digital Media Marketing Strategy Director, Mobile Analyst, Business / Audience Development, Musician, Artist Manager with a strong background in Entertainment (Music, TV, Film), HR/Recruitment and interest in fashion, media, luxury goods and art.

Over 10 years of digital strategy, media buying and planning experience particularly adept with multi-variant, A/B and split testing strategy using Omniture Test&Target.

Broadband and Mobile SEO Search Engine Optimization expertise including content silos, MRSS Feeds, etc.

Strong optimization business intelligence experience around OptimumPath, Dynamic Path Flows, Advanced Segmentation, allocation and participation

Funnel creation with XHTML/CSS (Pixel perfect, SEO optimized, standards compliant and validated).

Interested in mobile (iPhone / iPad or Droid) Test&Target campaigns, behavioral targeting and personna segmentation digital marketing.

Strong experience with CPM, CPA, CPL and CPC conversion models. Strong Omniture Discover experience in analyzing audience segmentation, site & fallout analysis and dynamic path flow reports.

Launched two recruitment blogs ( and, one job board ( and a sweepstakes contests lead generation portal (

Visit the following sites owned and operated by my company, Cinnamon Entertainment Group LLC:



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