Marketing science & media research professional specializing in product positioning, segmentation, econometric modeling, advertising effectiveness, digital marketing, audience analytics, and brand research & strategy.
Currently at Mindshare, a GroupM company, managing the NA modeling practice. Prior to Mindshare, was part of Millward Brown’s Marketing Sciences Group, where developed new strategies and methodological innovations around brand strategy, marketing effectiveness, segmentation, and communications research.
Spent close to five years at Dynamic Logic, a Millward Brown Company, as Director, Integrated Media Solutions. Primarily focused on the development and implementation of cross media and digital advertising effectiveness research.
At the KMR Group, I was Research Director, TGI Latin America, from 1998-2003. Accountable for all technical aspects, ranging from sampling methods, survey design, data analytics, and reliability and validity assessment of studies conducted throughout nine countries. Other contributions to the KMR Group included data analytics for the MARS Pharmaceutical Readership Study.
Presented at several industry conferences and authored papers for the ARF, ESOMAR, PBIRG, and Worldwide Readership Symposia.
How about contact stream optimization to start with? I know that Fingerhut has been very sucessful on this and I would like to see if it is possible to do it at my company. I am eager to hear from people on their experience and thoughts on this tough task. Thanks.
Your background is extremely impressive! I have an opportunity in our Huntington Beach, CA office for an Assistant GM. Please give me a call to discuss at your earliest convenience. Also, I'd like to forward a position description to you if possible.
Marianne Case | Sourcing Strategist
LRW—Lieberman Research Worldwide
1900 Avenue of the Stars | Los Angeles | California | 90067
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