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Sam Button
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  • United Kingdom
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Profile Information

Innovation Enterprise
Job Function:
Business Analytics, Predictive Modeling, Web Analytics
Short Bio:
Global Events Manager
Responsible for Analytical Summits Worldwide within Innovation Enterprise
LinkedIn Profile:

Sam Button's Blog

Why Analytics Needs The Human Element

Posted on November 19, 2015 at 5:26am 0 Comments

Big data is now, more or less, an accepted fact of business, and all companies are collecting it to some degree. Collection is, however, the easy part. Analyzing it to leverage insights that could actually improve company performance is the entire point of collecting data, yet many firms lack staff with the appropriate skill set to do this. It’s like a football team spending millions on training facilities and then signing…


Communicating Analytics Insight With Data Visualization

Posted on September 30, 2015 at 9:03am 0 Comments

In order to use Big Data effectively, a holistic approach is required. Organizations are now using data analytics at every level, and roles that previously would have had no need to concern themselves with data are now required to have some degree of understanding in order to leverage insights.

Ensuring that data is…


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