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Anna Zelenskaya
  • Cupertino, CA
  • United States
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Profile Information

Scorto Corp
Job Function:
Business Analytics, Predictive Modeling, Data Mining, Artificial Intelligence
IT & Consulting
Short Bio:
Scorto Corp. is a provider of decision management and risk mitigation solutions and services. Scorto’s cutting-edge technologies in combination with advanced decision analytics allow accurate decisioning and improve operational efficiency. The company is included into FinTech 100 ranking of the top global technology providers to the financial services industry in 2011.
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Anna Zelenskaya's Blog

Bottom-Up Approach for BI: Are Daily Routine Decisions More Valuable Than a Jaguar Auto?

Posted on July 3, 2012 at 4:11am 0 Comments

We all get used to looking at Business Intelligence as a tool for strategic decisions mostly for top management. In looking at today’s business intelligence software market you will find a wide array of various types of dashboards, reporting tools, and KPI monitoring tools to support decisioning at the top levels. We have also seen a few good BI applications for decisioning on the front lines, supporting such vital areas as Sales, Risk Management, Budgeting, and other functions. We can…


How to Outpace Big Banks in Four Steps

Posted on June 18, 2012 at 2:30am 2 Comments

Big banks tend to make the best first impression. Bank’s potential clients who value more rewarding customer experience are currently more likely to choose a big bank. This article shows how to balance this trend.

 A joint research paper by RateWatch and IntelliShop has compared how financial institutions interact with their potential…


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