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Sivarman Swaminathan
  • Maharastrat
  • India
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Profile Information

Short Bio:
Head of a leading customer marketing company which focuses of data-led marketing using data, analytics and targeted marketing.
My Website or LinkedIn Profile (URL):
http://www.hansacequity.com
Field of Expertise:
Business Analytics, Predictive Modeling, Data Mining, Marketing Databases, Statistical Programming, Web Analytics
Years of Experience in Analytical Role:
5
Professional Status:
C-Level
Interests:
Networking
What is your Favorite Data Mining or Analytical Website?
http://www.sas.com
What Other Analytical Website do you Recommend?
http://www.unica.com
Your Company:
Hansa Customer Equity
Industry:
Analytical Marketing
How did you find out about AnalyticBridge?
Blog

Sivarman Swaminathan's Blog

Are there standard testing & evaluation methods to hire analytics professionals at junior and middle level?

Posted on October 24, 2010 at 11:18am 0 Comments

I have found evaluation of analytics capability/competency to be a challenge.



Some people are good at tools ( SAS/SPSS) and they have no clue whatsoever when a business problem is posed to them and which techniques to use. They know standard proc routines and they run them like a factory. A few others understand business issues but have no statistical application knowledge. Past experience does not seem to enough indicator of the person's caliber or capability. Some times too much of… Continue

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