Predictive Modeling, Data Mining, Marketing Databases, Operations Research, Other
Digital Marketing and Advertising
As Chief Marketing Officer, I had sole responsibility for both domestic and international marketing operations and research. I have broad experience to lead corporate’s marketing team including final responsibility for defining corporate brand strategy. I also managed the development and marketing of corporate’s products and services.
I employ a daily multidisciplinary blend of marketing, market research, and sales to various industries, in order to provide real time custom market research to Fortune 500 clients.
I partner with corporate client’s senior level executives to maximize their market share and profitability. I have proven experience to produce tangible improvements for our clients in the areas of CRM, LMS, marketing, cost-per-lead, cost-per-enrollment; closing ratios, and sales force effectiveness.
I continually discover global marketing opportunities for the corporate clients, and partner with them to successfully transform these opportunities into profit centers.
I actively leverage an extensive global network of peers and counterparts in related industries.
Daily identify promotional opportunities that enhance brand awareness and increase market share including, lead generation, media planning (buying/selling) and placement. Interface with media creative to develop technology enhancements to facilitate new markets and better serve existing client base.