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Is knowing SQL helpful for online marketing analytics?

Started this discussion. Last reply by DataLLigence Dec 6, 2010. 8 Replies

Looking to change careers (seeking advice)

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Director, Consultant
Job Function:
Web Analytics, Other
Online Advertising
Short Bio:
I work in online advertising in NYC running search engine marketing and banner campaigns as well as some web analytics. I have no formal background in data mining, but am interested in getting into it.

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