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Short Bio:
Intrested in data mining and modeling
Field of Expertise:
Marketing Databases, SAS
Professional Status:
Consultant
Interests:
Networking

Sushil's Blog

Measuring Marketing Programs Performance

Posted on January 31, 2009 at 5:42am 0 Comments

Hi,

I am trying to understand how to analyze and measure marketing programs performance. To give an example -

If X and Y are 2 different marketing programs being run by various channels, X has a target of $100, achieved was $120 and final compensation was $50 to channels. Y has a target of $150, achieved was $250 and final compensation was $30 to channels.



My objective is to understand which of X and Y have performed better, should any programs be scrapped, should there be… Continue

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