The benefits of social media marketing are so huge that it isn’t really possible to overstate them. In an age where almost everything has passed over to the digital realm, marketing strategies and campaigns are now split between billboard hoardings, television advertisements and the internet search engine optimisation. The last one is more commonly known by its acronym, SEO. It is chiefly done with the help of keyword searching by using Google AdWords tools. What people chiefly do here is,…

SEO or search engine optimisation is an internet marketing process to increase the placement of your website in search results found on search engines like Google and Bing. In order to make your website search engine friendly, SEO companies use some white-hat on-page techniques. In other words, SEO or search engine optimisation includes a set of rules, which are followed by blogs or website owners in order to optimise their websites for search engines.

As a business owner one should…