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2008 Statistical Resolutions

The biggest challenge of 2007 for statisticians was the pressing demand for real-world explanations and applications of statistical concepts. On one hand, statisticians found relief in not having to focus so much of their time on inspiring trust in the number-crunching methods. A techno-driven quasi-dependence on quantitative intel set such concerns on the back-burner. On the other hand, businesses and consumers united in expressing a supposedly simple request -- "Ok, so show me how I can USE… Continue

Added by Vincent Granville on February 17, 2008 at 12:53am — No Comments

New Developments in Click Fraud Detection

Definition



Although there is no formal definition of click fraud, it is customary to consider fraudulent any click not resulting from a user genuinely interested in an ad found in a pay-per-click search engine network such as Google or Yahoo. This definition encompasses competitor fraud (depleting your competitor's…

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Added by Vincent Granville on February 16, 2008 at 12:30am — No Comments

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