1. What is click fraud?
Click fraud is usually defined as the act of purposely clicking on ads on pay-per-click programs with no interest in the target web site. Two types of fraud are usually mentioned:
- An advertiser clicking on competitor ads to deplete their ad spend budgets, with fraud frequently taking place early in the morning and through multiple distribution partners: AOL, Ask.com, MSN, Google, Yahoo, etc.
- A malicious distribution partner…
Added by Vincent Granville on December 8, 2008 at 3:30am —
Toputop.com is a leading SEO company in India offering professional SEO services or search engine optimization services, pay per click (PPC) services, content writing, SEO copywriting, link building and SEO consulting services in US and UK. Toputop.com - Web Designers Promoters Developers based in Hyderabad,India providing e-business, web design, hosting, promotion, database and site management services http://www.toputop.com
Added by sdfdshfdsj on November 30, 2008 at 10:18pm —
Dotndot.com is media company in Hyderabad offering services in advertising,Branding,Marketing,SEO and web designing. http://www.dotndot.com
Added by sdfdshfdsj on November 30, 2008 at 10:00pm —
This report carried out by the Banking Supervision Committee (BSC) with the help of its Task Force on Liquidity Stress Testing and Contingency Funding Plans (hereinafter referred to as the “Task Force”) contains insights into the range of bank practices in these areas and assesses their adequacy in the light of recent fi nancial market stresses. It is mainly based on four sources: a literature review, two workshops with market participants, a survey of relevant practices among 84 EU banks and… Continue
Added by John A Morrison on November 29, 2008 at 3:00am —
Keynote address by Már Gudmundsson, Deputy Head of the Monetary and Economic Department of the BIS, at the Financial Technology Congress 2008, Boston, 23 September 2008
The current financial crisis was triggered by increasing defaults on subprime mortgages and the turn of the housing cycle in the United States. However, it had deeper causes in the under-pricing of risk and debt accumulation in several countries during the period of low real interest rates and easy access to credit.… Continue
Added by John A Morrison on November 28, 2008 at 3:00am —
The application of fair value accounting to a wider range of financial instruments, together with experiences from the recent market turmoil, have emphasized the critical importance of robust risk management and control processes around fair value measurements. Moreover, given the significance of fair value measurements for regulatory capital adequacy and internal bank risk management it is equally important that supervisors assess the soundness of banks' valuation practices through the Pillar… Continue
Added by John A Morrison on November 26, 2008 at 3:30am —
When your career hinges on ensuring coverage over regulatory compliance, you will appreciate the common curse that is had when asking, "how covered are we
?". The answer is never straight, nor simple, and generally results in wondering why you asked to begin with - ultimately it’s a judgment call. Readers may find some consolation knowing that there exists a large group of red-eyed, late-night, complex report-reading types that must make the same difficult decision, and seek to ensure… Continue
Added by Susan Smith on November 19, 2008 at 6:23pm —
Last week we launch a free behavioral tool, because we do believe that users' behavior can be used to increase site results. Some experts, talk about different people looking for different information accessing same page. Exactly with that in mind, we've just launched a free behavioral segmentation tool called "BTBuckets
" that will allow publishers to create behavioral segments. It´s an ambicious project that is being released a beta version… Continue
Added by Rodrigo Franco Polacco on November 16, 2008 at 2:28pm —
Test is a way which people use to study the process of causality and the change discipline. Through test, we can get some relating data, the data deduct the change process of things. We can return the data into mathematical model to help us analysis and solve the problems in the test.
During the design, we need many complicated computing, the computing depends on the test data or the charts protracted on the basis of large amount of rest… Continue
Added by yanping on November 16, 2008 at 6:52am —
Quantitative Analyst/ Senior Quantitative Analyst position
We are looking for candidates with experience in Quantitative Modeling, Risk management for our clients on the West Coast. Candidates with a Financial Engineering degree or a Ph.D would be preferred. Any experience in Quantitative Modeling in Energy and volatile assets would be plus
The Quantitative Group is engaged in a variety of tasks in risk management and controls. Specific… Continue
Added by Veena Ram on November 13, 2008 at 6:53pm —
We have started writing a new book: Data Mining with the Naked Eye
. We show that well chosen graphs combined with human brain interpretation is powerful to help with business decisions. We also show that simple but smart reporting, careful metric and data selection, when combined with appropriate visuals, provide higher efficiency than sophisticated statistical models. This is true even with the largest data sets, when data is seen through the eyes of a sharp data miner with a strong… Continue
Added by Vincent Granville on November 12, 2008 at 12:36am —
REvolution Computing, the leading commercial provider of software and support for the open source statistical computing language, "R," will sponsor and co-host a conference and workshop about using statistical computing with R in finance, Computational Finance with R, at Columbia University on Thursday, December 4, 2008.
The conference will bring together academics and practitioners in computational finance to showcase the efficacy of statistical computing with R in many areas of… Continue
Added by John A Morrison on November 10, 2008 at 3:30am —
How are low-cost airlines faring in India today? "Low-cost" airlines? Doesn't that sound like an oxymoron? Yes it is, indeed. Low cost airlines are practically non-existent nowadays. It's been five years since the launch of so-called low cost airlines but today it is literally bleeding to death. Darwinism has propelled the airlines to its next stage in evolution. Value carrier is the in-thing now.
Go-Air, which was till recently, a low-cost carrier offering fares in the range… Continue
Added by Kesavan Hariharasubramanian on November 7, 2008 at 11:00pm —
→ Who Are We?
FRIENDLY CONSULTANTS, Inc. is leading IT consulting firm, with offices in New Jersey and India. We are currently looking for CONTRACT employees to work with us, we hire the best talent in the software industry and we have Direct Client and Preferred Vendor Placements. We have an excellent Client-base, where we have constant need for IT Consultants in all leading technologies.
FCI is a Premier Human Resource and… Continue
Added by William on November 7, 2008 at 8:00am —
The title at first glance might beg the question "What does Alexander have to do with Business Intelligence?", which is quite a natural reaction. But what is unnatural and invisible to many is the perspicacity that one can derive from the wisdom of Alexander to solve problems, not necessarily problems in BI implementation alone, but any problem for that matter.
The discussion here, though, shall be focused on the application of leadership process of Alexander to successful management… Continue
Added by Kesavan Hariharasubramanian on November 7, 2008 at 3:49am —
Hi everyone- I am helping to promote a free, open-to-everyone webinar that Coremetrics is cohosting with the AMA. It is being held on Tuesday, November 18th. The full subject is "How to Win in a Web 2.0 World with Web Analytics - Keys for Metrics-Driven Success"
If this subject interests you, you can sign up for the webinar at http://tinyurl.com/4uz4ef
If you are seeing this and the date for the webinar has passed, or if you simply want more information on the… Continue
Added by Jennifer Day on November 6, 2008 at 2:31pm —
A couple companies ago, one of my mentors -- Jack Olson, author of Data Quality -- taught us team leaders to follow a formula for sizing software development groups. Of course this is simply a guidance, but it makes sense:
9:3:1 for dev/test/doc
In other words, a 3:1 ratio of developers to testers, and then a 9:1 ratio of developers to technical writers. Also figure in how a group that size (13) needs a manager/architect and some project management.
On the… Continue
Added by Vincent Granville on November 3, 2008 at 1:00pm —
October 22, 2008
Banks Mine Data and Pitch to Troubled Borrowers
By BRAD STONE
Brenda Jerez hardly seems like the kind of person lenders would fight over.
Three years ago, she became ill with cancer and ran up $50,000 on her credit cards after she was forced to leave her accounting job. She filed for bankruptcy protection last year.
For months after she emerged from insolvency last fall, 6 to 10 new credit card and auto loan offers arrived… Continue
Added by Vincent Granville on October 28, 2008 at 6:33pm —
I had a chance to participate an eye opener (at least for me) event, Affecto's Business Intelligence Forum 2008. In my mind, there's no question about it whether the web analytics is business intelligence or not. I don't see any reason why these two fields should be developed separately in the future. Read more about web analytics is business intelligence...
Added by Petri Mertanen on October 19, 2008 at 5:15am —
Last week I attended the Microsoft BI Conference. I learned about project Gemini. This project will allow analytics power users in companies to use Excel to do powerful analytics, while simultaneously allowing collaboration among all stakeholders using PerformancePoint. It allows Excel to load over 100 million rows (and about 6 columns) in just a few seconds and then create interactive pivot tables. They are still working on calculations but the demonstration was powerful. If you see Ted… Continue
Added by Vincent Granville on October 14, 2008 at 2:54pm —