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May 2011 Blog Posts (26)

Analytics can Help Digital Media Just Say No to Free-riders

A Simple Plan

While fair-minded consumers might not like being tracked, most will acknowledge that they personally and directly benefit from the vast free digital media that is subsidized by ad targeting. At the same time, digital media companies know full well that most users didn't read their respective terms of service agreements that legally allow them to track for advertising purposes.

As such, there are some simple steps that digital media can take in a matter of… Continue

Added by Domenico "Dominic" Tassone on May 11, 2011 at 12:30pm — No Comments

New article on Data Mining-- "Grab Bag: Frequently-Asked Data Mining Questions and Answers"

The president of the data mining company I work for recently published a new article on data mining.  This article from Tim Graettinger addresses some of the top questions he's been asked during a webinar on data mining that he helps to present:

  • What tools or tool sets does he recommend?
  • How can I get management to 'buy in' on a data mining project?
  • How can I transform non-numeric data so I can use it easily in predictive modeling?
His responses… Continue

Added by Daniel Graettinger on May 10, 2011 at 6:59pm — No Comments

Social Media Analytics

How companies are using Social Media Analytics for betterment of business.

Added by Sandeep Raut on May 7, 2011 at 8:51am — No Comments

Techniques for solving targeting problem with very low response rate


I have a population of customer in which 180 out of 5,000,000 is buying a particular product X. Now business wants a list similar to 180 who have the propensity to buy X from the sample so that they can target in future campaigns.

Now as the response rate is low so I am skeptic of using traditional look alike model in this scenario.

Can anyone suggest any technique which can be modeling or data analysis in order to solve this problem?

Thanks for the help in… Continue

Added by Biswajit Pal on May 6, 2011 at 3:42am — No Comments

Good to Bad ratio in logistic regression model

Hello All,


What should the ideal or more (or) less ideal Good to Bad ratio for  logistic regression % of Good and % of Bad in the dependent or Model variable.



Added by Shivaraman.S on May 5, 2011 at 7:59am — 1 Comment

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