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June 2012 Blog Posts (46)

SAS OLAP Cubes: Automatically Collect ARM Performance Logs

Steve Overton shares this information with us:

Collecting ARM logs can be extremely useful when tuning OLAP cubes for faster response.  The ARM log (which stands for Application Response Measurement) collects vital usage information for OLAP cubes using the SAS OLAP Server logging facility.  SAS OLAP Cube studio can analyze these logs to assist with aggregation building to make OLAP cubes return faster results.  Angela Hall discusses…

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Added by Tricia Aanderud on June 18, 2012 at 7:25am — No Comments

Highlighting Brand And Product Features As a Function of Probability Of Response From Nested Conjoint Studies

Inform your marketing team as to which set of features to highlight, within a product, on a product conversion campaign for current customers or prospects. This design can be extended for copy and image influence before campaign targeting.

When we are done you will be able to simulate the response rate to a campaign as a function of how you mix together emphasis…

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Added by Sean Flanigan on June 18, 2012 at 3:30am — No Comments

How to Outpace Big Banks in Four Steps

Big banks tend to make the best first impression. Bank’s potential clients who value more rewarding customer experience are currently more likely to choose a big bank. This article shows how to balance this trend.

 A joint research paper by RateWatch and IntelliShop has compared how financial institutions interact with their potential…

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Added by Anna Zelenskaya on June 18, 2012 at 2:30am — 2 Comments

Net Promoter Amplification: What your Social Media Guru Thought Was A New Idea

Target your Net Promoters with a fun modeling project and CRM initiative. So here is a little trick for smart people who use "little" data with advanced research designs who parter the rest of us who use big data. Use this as a mentoring opportunity to show that database marketing is here to stay and has applications in building models for social media referrals to up and coming social media gurus. 

Results:

Once all is said and done, you will have a few…

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Added by Sean Flanigan on June 17, 2012 at 12:30pm — No Comments

Dashboard Confessions: The Sins of Satisfaction

Client Satisfaction: Smoke and Mirrors, or Honest Mistakes?

Industry Co-Authors: Glenn RossDonald Wedding…

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Added by Sean Flanigan on June 16, 2012 at 7:30pm — No Comments

Logistics regression-ROC curve

Hi All,

Could anyone please explain me...

we are already value of area under curve (c) on logistics regression on SAS then why there is need to plot ROC curce and is there is no need to plot ROC curve...?…

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Added by Sandeep Kumar Srivastava on June 15, 2012 at 1:00am — 8 Comments

How likely is a seven-game NBA Finals series? (originally posted at StatSoft.com)

let go thunder banner

It’s been many, many years since I’ve cared about the NBA Finals.  But one of the two teams is from my home town of Oklahoma City.  In the past few years, the city in which I grew up went from having no basketball team, to having a mediocre basketball team, to having a great basketball team.  It makes me vicariously proud, like the first time I saw my daughter write her…

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Added by Amanda Shankle-Knowlton on June 13, 2012 at 9:59am — No Comments

SAS EG 5.1 – Data Exploration Feature

I really dig the SAS Enterprise Guide 5.1 - Data Explorer Tool.  How many times have you received a new data set that you know nothing about? While it's not like it takes forever to run some PROC FREQ/MEANS - but what if it's already done for you or can be done quickly?  Did that get your attention?

Here's how to use this new feature with your data.

Open Data Exploration from File Menu

From the File menu, select Open > Data Exploration.  Then navigate to…

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Added by Tricia Aanderud on June 13, 2012 at 6:35am — No Comments

Advanced Analytics with Acceptable Runtimes

 …
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Added by Vincent Granville on June 12, 2012 at 12:30pm — No Comments

Being obese is worse than smoking. Do you agree? How do you measure costs?

This discussion is about how to correctly assess costs and benefits of smoking versus obesity to society, and where to get reliable data sources, and how to properly clean data. It is also about healthcare policies and the new health insurance regulations, sometimes referred to as Obamacare.

To decide whether smoking is more…

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Added by Vincent Granville on June 11, 2012 at 11:30am — 5 Comments

SAS Enterprise Guide: Best Practice for Centralized User Storage

Steve Overton shares this tip for SAS Enterprise Guide users and administrators!

fileslink SAS Enterprise Guide: Best Practice for Centralized User Storage

 

A nice feature of SAS Enterprise Guide is the “Files” folder.  This provides direct access to the file system where the workspace server is running.  You can take advantage of this by configuring a central location where users can store data, SAS…

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Added by Tricia Aanderud on June 11, 2012 at 4:44am — No Comments

A smarter approach to changing customer demands: EVAM solution

In today’s tough competitive environment, companies have to be more result oriented than ever before. Having acknowledged this fact, Intellica presents EVAM solution as the fundamental key to ensure efficiency and competitiveness in the relationship between customers and companies.

 

Intellica offers EVAM solution, the Event & Action Manager allows you to abstract and correlate…

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Added by Sabri KIZANLIK on June 11, 2012 at 1:54am — No Comments

Is “Knowledge” Enough to Get Ahead in Competitive Business World?

Technological advances and changes in market conditions, competition in the business world has become much more severe than ever before. Competition environment and tools evolve day by day and each technological progress results in a more sophisticated successor. Rates of people that can access to information, shopping preferences, hobbies, social interactions, and habits have changed as never seen before. In such a competitive and dynamic environment; profitability, productivity, work flow…

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Added by Sabri KIZANLIK on June 11, 2012 at 1:51am — No Comments

Monetize Data Instantly with EVAM

The current structure of the business world is quite competitive; enterprises need to enhance their mind-sets, tools, objectives and approaches. Vast amount of data flows into organizations from various sources. Since majority of the organizations are stuck with old mindsets and cannot extract valuable data from signals, majority of the institutional data is discarded and cannot be monetized. “Profit maximization” is always expected to be the key concentration of companies: lower costs, …

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Added by Sabri KIZANLIK on June 11, 2012 at 1:47am — No Comments

EVAM and 4R's of Contextual Real-time Relation Management

Advances in technology and hardware capacities, the spread of Internet use, emergence of tablet PCs and smart phones, developments in web etc. have brought radical changes in all aspects of our lives. Competition in the business world has become much more severe than ever before. Competition environment and tools evolve day by day and the speed of change is expected to increase gradually by the authorities. Companies have to be more result oriented than ever before. Having acknowledged this…

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Added by Sabri KIZANLIK on June 11, 2012 at 1:45am — No Comments

Contextual Realtime Relation Management

Traditional marketing methods (mass mailing, mass communication, segmentation, etc.) are out of date because of the low positive response rates. Customers are not interested in getting offers if it is not personalized and not in relevant time. Companies creates insensitive customers with inappropriate CRM strategies or/and tools.



With our EVAM (Event&Action Manager) solutions we bring new marketing approach that based on three main concepts for;

- Real time

- Event…

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Added by Sabri KIZANLIK on June 11, 2012 at 1:43am — No Comments

Next Generation Marketing Solution with EVAM

Event & Action Manager (EVAM) ® allows you to abstract and correlate meaningful business information from the events and data flowing through your information systems, and take appropriate actions using scenarios. By detecting patterns within the real-time flow of events, EVAM can help you to detect and understand unusual activities as well as recognize trends, problems, and opportunities EVAM publishes this business-critical information…

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Added by Sabri KIZANLIK on June 11, 2012 at 1:42am — No Comments

Debunking lack of analytic talent

The screen shot below says it all: candidates for data science positions are plentiful, considerably more abundant than job openings: more than 600 LinkedIn users applied for this data science job. Even less prestigious companies routinely attract more than 50 applicants per job opening.…

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Added by Vincent Granville on June 10, 2012 at 11:30pm — 30 Comments

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