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Featured Blog Posts – June 2012 Archive (29)

Your credit card purchases mined by insurance companies | The Economist

To determine your premium. They check if you regularly purchase cheese burgers, cigarettes, alcohol etc.…


Added by Mirko Krivanek on June 26, 2012 at 3:00pm — 1 Comment

Women in Data Science, Obamacare, MapReduce stories, logistic regression

This is our new batch of popular discussions. Some are forum questions asking for member feedback. One is controversial blog posts that will make most people laugh except Americans. Comments are also very interesting to read.…


Added by Vincent Granville on June 25, 2012 at 11:00am — No Comments

HTML for SAS Programmers

The SAS BI web clients each have their own link (or URL).  When working across many customer sites or even just using my own demo sites –  there can be a lot of links to track (BI Dashboard, Portal, WRS, etc). Certainly I can add bookmarks to my browser –  but when moving to different systems I found it’s easier to just have a little .HTML file that I can edit as needed.

Set Your BI Toolset Quick Ref Bookmark

If you are not sure what I’m trying to describe –  the following…


Added by Tricia Aanderud on June 25, 2012 at 5:07am — No Comments

The mythical “Data Scientist” | Forbes

For years, the data business has relied on “data specialists”.  These experts understand data, and business leaders have to know who they are if they are to find answers to their questions.  My friend Howard Dresner, who coined the term “Business Intelligence”, used to call this phenomenon the “black market of information”.  These experts had all types of names from…


Added by Vincent Granville on June 21, 2012 at 12:53pm — No Comments

New Data Science Resources

First, you can now browse our Data Science eBook online on Data Science Central. We are in the process of adding a lot of new material and expect to reach 140 pages by the end of the month.

We also invite you to read our weekly featured…


Added by Vincent Granville on June 20, 2012 at 11:00pm — No Comments

call for chapter-IGI global

Dear Sir/Madam,

I trust this e-mail finds you well! You are receiving this e-mail because of your expertise in the field of data mining and its applications in social network analysis and fuzzy systems. As such, I would like to cordially invite you to consider…


Added by vishal bhatnagar on June 20, 2012 at 10:00pm — No Comments

SAS Enterprise Guide: Writing Code to Capture New Twitter Followers

While at the SAS Global Forum, someone said to me – “You cannot write code in SAS Enterprise Guide.”  It was a little shocking to me that the person thought SAS Enterprise Guide was all wizards, flow diagrams, and magic. After talking to a few other folks I have found that it is a common myth.  

News Flash!  You can just code in SAS Enterprise Guide!  Today I’ll show you how I pull data from Outlook into SAS Enterprise Guide to create a tweet.  And I’m just going to…


Added by Tricia Aanderud on June 20, 2012 at 4:54am — No Comments

Distribution pattern

Hi All,

Could anyone please explain me that how to identify the distribution pattern of a variable...Lets suppose we have a data set and we want to know the distribution pattern (e.g - binomial , gama or any other distribution pattern) of a particular variable ...

Added by Sandeep Kumar Srivastava on June 20, 2012 at 3:28am — 4 Comments

Dashboard Confessions: The Fundamental Target Marketing Dashboard

Poor marketing dashboards and enterprise reporting presentations result in indecision. Marketing managers intuitively know when they are dealing with information that is of little value, but is presented as their only solution because of inexperienced practitioners and inflexible enterprise reporting strategies.

Gain incredible insights, lead the…


Added by Sean Flanigan on June 19, 2012 at 9:00am — No Comments

Better understanding numeric data: creating fancy streaming histograms

In this post we explore a handy technique used here at BigML for understanding numeric data.

If you are familiar with the MapReduce paradigm, you've probably seen the word count example. It's a simple, distributed way to reduce a large set of words…


Added by Jos Verwoerd on June 19, 2012 at 4:11am — 2 Comments

Four innovative ideas to optimize business processes

This article is part of our series on new startup ideas.

Think Tank

  • Automated editor: to…

Added by Vincent Granville on June 18, 2012 at 8:00pm — No Comments

Pay-per-click political campaigns manipulating public opinion | Seattle Times

A controversial use of big data by Yahoo and Google to try to change voters opinions, for the presidential elections. Do you think that a rogue candidate would be ready to run large click fraud campaigns to deplete their opponents advertising budgets?

Here's the article:…


Added by Vincent Granville on June 18, 2012 at 6:00pm — No Comments

13 contributions from DataScienceCentral and Analyticbridge members

These new postings are from our members - none of them are from us. Read, and feel free to comment,post great answers or new blog posts, and get yourself or your company featured!

On DataScienceCentral:…


Added by Vincent Granville on June 18, 2012 at 4:30pm — No Comments

SAS OLAP Cubes: Automatically Collect ARM Performance Logs

Steve Overton shares this information with us:

Collecting ARM logs can be extremely useful when tuning OLAP cubes for faster response.  The ARM log (which stands for Application Response Measurement) collects vital usage information for OLAP cubes using the SAS OLAP Server logging facility.  SAS OLAP Cube studio can analyze these logs to assist with aggregation building to make OLAP cubes return faster results.  Angela Hall discusses…


Added by Tricia Aanderud on June 18, 2012 at 7:25am — No Comments

Highlighting Brand And Product Features As a Function of Probability Of Response From Nested Conjoint Studies

Inform your marketing team as to which set of features to highlight, within a product, on a product conversion campaign for current customers or prospects. This design can be extended for copy and image influence before campaign targeting.

When we are done you will be able to simulate the response rate to a campaign as a function of how you mix together emphasis…


Added by Sean Flanigan on June 18, 2012 at 3:30am — No Comments

How to Outpace Big Banks in Four Steps

Big banks tend to make the best first impression. Bank’s potential clients who value more rewarding customer experience are currently more likely to choose a big bank. This article shows how to balance this trend.

 A joint research paper by RateWatch and IntelliShop has compared how financial institutions interact with their potential…


Added by Anna Zelenskaya on June 18, 2012 at 2:30am — 2 Comments

Net Promoter Amplification: What your Social Media Guru Thought Was A New Idea

Target your Net Promoters with a fun modeling project and CRM initiative. So here is a little trick for smart people who use "little" data with advanced research designs who parter the rest of us who use big data. Use this as a mentoring opportunity to show that database marketing is here to stay and has applications in building models for social media referrals to up and coming social media gurus. 


Once all is said and done, you will have a few…


Added by Sean Flanigan on June 17, 2012 at 12:30pm — No Comments

Dashboard Confessions: The Sins of Satisfaction

Client Satisfaction: Smoke and Mirrors, or Honest Mistakes?

Industry Co-Authors: Glenn RossDonald Wedding…


Added by Sean Flanigan on June 16, 2012 at 7:30pm — No Comments

Logistics regression-ROC curve

Hi All,

Could anyone please explain me...

we are already value of area under curve (c) on logistics regression on SAS then why there is need to plot ROC curce and is there is no need to plot ROC curve...?…


Added by Sandeep Kumar Srivastava on June 15, 2012 at 1:00am — 8 Comments

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