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July 2016 Blog Posts (9)

Importance of Customer Experience in Marketing

These days, customer experience, data and brand strategy are gaining a lot of importance in marketing. Both the customer experience and data analysis play a bigger role and marketers are spending more time in focusing on the broader business strategy instead of just focusing on advertising. The infographic titled, “Let’s Talk about…

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Added by Manav pietro on July 31, 2016 at 10:30pm — No Comments

Making data science accessible – HDFS

By Dan Kellett, Director of Data Science, Capital One UK

 

Disclaimer: This is my attempt to explain some of the ‘Big Data’ concepts using basic analogies. There are inevitably nuances my analogy misses.

 

What is HDFS?

When people talk about ‘Hadoop’ they are usually referring to either the efficient storing or processing of large amounts of data. MapReduce is a framework for efficient processing using a parallel, distributed algorithm…

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Added by Dan Kellett on July 21, 2016 at 2:00am — No Comments

Quantifying Probabilities for Gambling System Strategies

Probability and physics are helping make even roulette seem ultimately predictable.

The Perfect Bet: How Science and Math Are Taking the Luck Out of Gambling, is a new…

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Added by Vernon Sanderson on July 16, 2016 at 5:00pm — No Comments

Analytics in Telecom

Telecommunications is complex business. As users we are mostly faced with one question- how to get the best deal out of the many telecom players in the market? But as an analyst in a Telecom company one may be faced with any one or more of the following question -

  • How many Network Towers should be installed in a particular area to meet the rising demand given the rise in population, rising need of data connectivity and competition?
  • What should be the optimum call rate…
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Added by Ivy Pro School on July 15, 2016 at 3:00am — No Comments

Data Types and Roles in Tableau

In Tableau, there are several data types that are supported. For example, you may have text values, date values, numerical values, and more. Each of the data types can take on different roles that dictate their behavior in the view.



Data Types

All fields in a data source have a data type. The data type reflects the kind of information stored in that field, for example integers (410), dates (1/23/2005) and strings (“Wisconsin”).

Mixed Data Types…

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Added by sam johnson on July 6, 2016 at 8:50am — No Comments

Making data science accessible – Neural Networks

By Dan Kellett, Director of Data Science, Capital One UK

 

What are Neural Networks?

 

Neural Networks are a family of Machine Learning techniques modelled on the human brain. Being able to extract hidden patterns within data is a key ability for any Data Scientist and Neural Network approaches may be especially useful for extracting…

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Added by Dan Kellett on July 5, 2016 at 10:47am — No Comments

Should I have an app?

This is a question I get a lot from businesses of all sizes wanting to build an app for their site.

The general claim is that "You have to have an app", similar to the original "you have to have a site" around the year 2000 and the all-time favorite "you have to have a Facebook page" back in 2009 or so.

Don't get me wrong, eventually both these claims were (sort of) true. Most businesses do have a website, and most can benefit from a proper page on…

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Added by Eyal Dror on July 4, 2016 at 5:33am — No Comments

Are you data driven or "almost"?

Data is the new black, so it not surprising most companies claim that they are data driven.

But are you really? Let's take a short quiz, add a point for each that applies

  1. You know your users' average LTV (Lifetime Value), and outliers
  2. User behavior: You know and understand the most common 3-5 user flows in your system
  3. You've got an analytics / BI tool and you use it well (be honest here!)
  4. Your product team is making decisions based on…
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Added by Eyal Dror on July 1, 2016 at 2:30pm — No Comments

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