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August 2016 Blog Posts (7)

Facebook’s Live video as a growth hacking engine

For those of you who haven’t heard of Facebook’s live video, check out the live map. Essentially, Facebook enables a live stream for all users, both private and businesses.

The live video opportunity

Well, since this is a (relatively) new feature to Facebook, and one that is doing well, Facebook is pushing hard for it. That means that a live video will get more organic exposure than any other post format out there.

In…

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Added by Eyal Dror on August 25, 2016 at 12:30pm — No Comments

Social Media Advertising: An Integral Part of Digital Marketing

The benefits of social media marketing are so huge that it isn’t really possible to overstate them. In an age where almost everything has passed over to the digital realm, marketing strategies and campaigns are now split between billboard hoardings, television advertisements and the internet search engine optimisation. The last one is more commonly known by its acronym, SEO. It is chiefly done with the help of keyword searching by using Google AdWords tools. What people chiefly do here is,…

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Added by Will Stewart on August 17, 2016 at 6:30am — No Comments

You Need Data Scientists for Predictive Analysis– Myth#6

Debunking Common Business Intelligence Myths

Myth #6: You Need Data Scientists to Employ Predictive Analysis in Your Organization

Every enterprise, large or small, must have access to sophisticated, easy-to-use business intelligence tools in order to compete in local, regional and global markets. When organizations undertake the process…

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Added by Kartik Patel on August 12, 2016 at 2:00am — No Comments

Don't Create a Data Governance Tug of War between Financial Pros and IT Staff

The need to up-to-date, integrated information and analytical data is crucial to the success of the organization and certainly to the accountants, auditors, financial investment professionals and finance managers in any enterprise. But, in an age of user and data breaches, the IT team may be hesitant to allow meaningful, flexible access to critical business intelligence.

In order to protect the enterprise, and its interests, the IT team…

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Added by Arbuda Dave on August 10, 2016 at 2:00am — No Comments

Making data science accessible – Data Munging

By Dan Kellett, Director of Data Science, Capital One UK

Over the past few months my blogs have attempted to demystify some of the techniques used by Data Scientists to build models or process large amounts of data. For all the flashy techniques and algorithms this is not where Data Scientists spend 90% of their time. The hard yards of any analysis lies in…

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Added by Dan Kellett on August 9, 2016 at 1:00am — No Comments

Getting R to work with your Salesforce.com CRM data

R is widely used among scientists and statisticians to perform statistical analysis while Salesforce.com is one of the leading CRM software packages used for Marketing and Salesforce automation. Salesforce.com contains vital information regarding Leads, Customers, Contacts, Opportunities and Cases. Currently this data is mainly used for operational purposes by Sales and Marketing professionals. 

 

How about using Salesforce CRM data for predictive analysis or…

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Added by Pradip Banerjee on August 3, 2016 at 8:00pm — No Comments

How to Build a Data-Driven Culture: Develop From Within

Does your organization strive to create a data-driven culture? Or to build the infrastructure to sustain the one it has? One of the biggest, yet underutilized, ways to drive a data-driven culture is to provide current employees with the skills to answer those tough, but exciting, questions.

 

For example, see that HR associate interested in better recruiting techniques? Or the marketing assistant excited about the new leads? Or the customer service specialist who suggested a…

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Added by Shannon Murphy on August 3, 2016 at 10:00am — 1 Comment

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