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Featured Blog Posts – September 2009 Archive (9)

Why do Social Media?

By Katie Colbourne



Over the last 6 months or so people keep asking me ‘what is social media’, ‘how are you using it’ ‘why do social media’, ‘what exactly is your job?’. I will (hopefully) try to give you a brief introduction to social media, some tips and why companies from big conglomerates right down to small businesses should use social media.



Social media is online conversation. It’s the ‘new word of mouth’ – Conversations that were previously happening offline are now… Continue

Added by Eric Melchor on September 28, 2009 at 5:49am — No Comments

Making data talk-the Coke way!

Many businesses do not have direct interactions with their customers. Service industries like Retailers, Banks & Telecom companies have millions of customer interactions which give them the customer’s pulse! How do packaged consumer goods companies achieve the same customer intimacy?

Coke has done a fantastic job of creating a strong connection with its consumers.

Coke’s marketing team first asked themselves three questions:

1) How can we connect with consumers?

2) How… Continue

Added by Chandan Pathak on September 22, 2009 at 1:55pm — No Comments

The Wisdom of Crowds

Netflix has a computerized recommendation system which seeks to find the common threads in millions of people’s recommendations and throw up “what’s best for you”? A lot of Online commerce sites have this kind of recommendation engine at work and Amazon is another well known example.



Netflix had a unique challenge: they wanted to improve Cinematic, their “recommendation engine.” Cinematic is the bit of software embedded in the Netflix Web site that analyzes each customer’s… Continue

Added by Chandan Pathak on September 22, 2009 at 1:51pm — 1 Comment

Drowning in Data!

Companies around the world are literally drowning in data. A typical airline or retailer, for example, is collecting data from many operational systems and storing terabytes, if not petabytes, of data. But how closely do CMO’s and CIO’s actually work or are they often at cross purposes! In India and I am sure in other furiously growing markets as well, IT is so busy building the basic infrastructure to manage the business that they often ignore the strategic priorities that Marketing is trying… Continue

Added by Chandan Pathak on September 22, 2009 at 1:46pm — 2 Comments

#22: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



Who’s with you on this?

Executive sponsors are the people with enough position and authority to put some weight behind the decision to change. If the executive sponsors do NOT support the change or are on the fence about the change, you have more work to do. Be mindful of their emotions, beliefs, and behaviors and ask yourself if they really understand the need… Continue

Added by Brian Roger on September 19, 2009 at 4:49pm — No Comments

Business are Not Trees Business Histories are not a single narrative

I'm trying to build up a research project proposal drawing together complexity, qualitative and quantitative overlap, fuzzy modelling, partial order facets, comparisons of narratives etc...

I'm not quite sure where it's going but I'm wanting to generate a toolkit to mean that data collection isn't hamstrung by over-simplistic data structures... etc

At the moment I'm reading Peter Abell's mathematical sociology writings to see if there's a way that they could be one of a series of… Continue

Added by Dr Stephen Tagg on September 19, 2009 at 3:01pm — No Comments

#21: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



They just don’t get it

Usually very few other Senior Managers / C-level Executives appreciate the value of good data. Intellectually, most usually agree with me, but when priorities are being set, data quality almost invariably gets pushed down the priority list by more 'burning' issues. Issues where managers see a more immediate impact on the bottom… Continue

Added by Brian Roger on September 5, 2009 at 2:04pm — No Comments

New iPhone app "Outbreaks Near Me" locates H1N1 (swine flu), infectious diseases

See article below. I have 2 questions:



  • Privacy issues - risks of being quarantined for reporting contamination by infectious disease. Can you report anonymously? How can a user trust that her report is anonymous?
  • Fraud and errors - people reporting wrong information (on purpose or not). After all, the average citizen is not an expert in infectious diseases.
These issues can be handled (that's my domain of expertize), but I am wondering if and how these… Continue

Added by Vincent Granville on September 4, 2009 at 11:30am — No Comments

Principal Components Analysis (of the Robust Type) REFERENCES

A "sparring partner" on Twitter, @CMastication asked a question about PCA the other day & in looking for quick riposte I realised that I have been rather banging on here about the Copula. I couldn't find a reference here at all to PCA! So I need to fix that since I am a huge fan and big user of PCA. Of course the leading thinker in the space is Professor Croux at UKL here in Belgium who is an adviser to my firm.…



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Added by John A Morrison on September 3, 2009 at 1:00am — No Comments

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