October 22, 2008
Banks Mine Data and Pitch to Troubled Borrowers
By BRAD STONE
Brenda Jerez hardly seems like the kind of person lenders would fight over.
Three years ago, she became ill with cancer and ran up $50,000 on her credit cards after she was forced to leave her accounting job. She filed for bankruptcy protection last year.
For months after she emerged from insolvency last fall, 6 to 10 new credit card and auto loan offers arrived… Continue