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Featured Blog Posts – October 2009 Archive (14)

The Las Vegas Counterfeiting Story: Is Your Privacy Worth More Than a Poker Chip?

By Ray Everett-Church



Last week in Las Vegas, a husband and wife team were indicted for putting $60,000 in counterfeit $100 bills into slot machines at Caesar’s Palace.



Apparently the fake bills were of such high quality that the bill scanners on the slot machines accepted about 600 of the bogus Benjamins over the course of four days before the money laundering plot was uncovered.



But what makes this story interesting from a privacy and security perspective is… Continue

Added by Vincent Granville on October 29, 2009 at 8:32pm — No Comments

Analytical Credit VaR with Stochastic Probabilities of Default and Recoveries

by Antonio Castagna of Iason ltd.,

Fabio Mercurio of Bloomberg & Iason ltd., and

Paola Mosconi of Iason ltd.



June 1, 2009



Abstract: We extend the model presented in Bonollo et al. [3] by introducing a multi-scenario framework that allows for a richer and more realistic specification, including non-static (stochastic) probabilities of default and losses given default. Though more complex from a computational point of view, the model with scenarios is still… Continue

Added by John A Morrison on October 27, 2009 at 1:54am — No Comments

Zementis and SAIC Sign Marketing Agreement

Companies work together to deliver breakthrough predictive analytics solutions to utility companies.



San Diego, CA (PRWEB) October 23, 2009 -- Zementis, Inc., a leading provider of predictive analytics solutions, today announced that it has signed a marketing agreement with Science Applications International Corporation (SAIC) [NYSE:SAI, a FORTUNE 500® scientific, engineering, and technology applications company, to deliver real-time predictive analytics to utility… Continue

Added by Vincent Granville on October 24, 2009 at 4:09pm — No Comments

The Revolution of Evolution for Real-World Applications

The Revolution of Evolution for Real-World Applications



Peter Bentley

Intelligent Systems Group, Department of Computer Science University College London,

Gower St., London WC1E 6BT, UK.



Abstract.



This paper describes an evolutionary search method known as the

genetic algorithm (GA) and examines its application to real-world problems. A

description of the algorithm itself and its history is provided. A general review of

GA theory and… Continue

Added by John A Morrison on October 24, 2009 at 1:54am — No Comments

Net Lift modelling

One of the most perplexing data mining dilemmas has to do with building tools that effectively rank order net lift. Essentially, marketers will promote a group but also have a holdout group where there is no marketing treatment. The modelling dilemma is that the net lift or difference in response rate between the marketted group vs. non marketted group is the same across all the deciles when models are typically built against the marketted group. There is software offered by some vendors that… Continue

Added by Richard Boire on October 20, 2009 at 9:23am — 4 Comments

Dice throw: much less random than you think!

By Jon Wilner and Mark Emmons



Mercury News

Posted: 10/16/2009 06:28:06 PM PDT



Everyone knows the flip of a coin is a 50-50 proposition.



Only it's not.



You can beat the odds.



So says a three-person team of Stanford and UC-Santa Cruz researchers. They produced a provocative study that turns conventional wisdom, well, on its head for anyone who has ever settled a minor dispute with a simple coin toss.



It also could have… Continue

Added by Vincent Granville on October 19, 2009 at 9:29pm — 2 Comments

#24: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



This or that?

By and large, I think marketers and market researchers underestimate the fundamental role of comparison and contrast in the way we make judgments about products. As Professor Tripsas makes clear, humans (consumers included) rely on categorization to understand the world. Looking at a new, discontinuous product, we’re likely to ask, is it this… Continue

Added by Brian Roger on October 17, 2009 at 8:23pm — No Comments

Marketers need new models..customer behaviour is changing!

For Marketer’s any change in customer behaviour is a “gold mine”. Marketing to customer’s whose behaviour is changing is far more rewarding than marketing to “static” customers! But sometimes there is "too much change" and in today's market that is exactly what is happening. Marketer's need ,what we at Cequity, call a Modelling factory approach-How to build models at speed!



Gallup chief economist Dennis Jacobe concurs that "a fundamental change is taking place" in the behavior of… Continue

Added by Chandan Pathak on October 16, 2009 at 7:18am — No Comments

A Better Way to Mine Data

The good news, for marketers, is that data mining really can make a difference to most bottom lines. The bad news is that, despite what data mining can do, it is so often used so poorly that it is virtually useless.



In many cases, the data is a big part of the problem. Even in the most reputable companies, data is often “dirty,”—out of date or otherwise irrelevant. Most commercially available data mining packages lack the flexibility and functionality that real world marketers need.… Continue

Added by Chandan Pathak on October 16, 2009 at 5:34am — No Comments

Hamburger Data Quality- data collection is the start

Author: James Standen



I have noticed that when I go to a fast food outlet no matter what I get to drink with my meal it is almost always listed as "Cola" on the receipt. But I didn't order Cola. Ever. Usually I get juice, or milk. So every time I order a burger, I'm clearly a source of bad quality data.



I have looked over the counter on many occasions while I was waiting for my burger and watched the server key in other peoples orders; their fingers flew accross the… Continue

Added by Vincent Granville on October 10, 2009 at 10:00am — 2 Comments

Netflix Prize Pioneer to Speak at Predictive Analytics World

The Netflix Prize competition attracted a well-earned, white-hot spotlight in recent years, awarding a $1,000,000 prize last month for advancement in product recommendations systems - the prediction of each consumer's movie ratings.



Predictive Analytics World speaker Istvan Pilaszy pioneered in this competition by cofounding the first "open collective" team that blended in any and all submissions by other teams willing to contribute. Just like the "Borg" on Star Trek, this team… Continue

Added by Vincent Granville on October 8, 2009 at 9:30am — No Comments

Free content vs email registration requirement, which is better?

Read full post at http://onlinemediaanalyst.com/



Interview with Direct Response Specialist (DRS) and Social Media Executive (SME)



DRS: Well this is not even a fair debate. When providing free content, how are you supposed to track sales leads? How do know who is downloading your free papers, reports or whatever? Don’t you know that one of the most valuable tools a company can have is their database of current and potential customers? Free content, well that is just plain… Continue

Added by Eric Melchor on October 7, 2009 at 8:04am — No Comments

Project Gaydar: Identifying Gay Students Using Data Mining Techniques Applied To Facebook Profiles

By Carolyn Y. Johnson

Globe Staff / September 20, 2009



At MIT, an experiment identifies which students are gay, raising new questions about online privacy

By Carolyn Y. Johnson, Globe Staff / September 20, 2009



It started as a simple term project for an MIT class on ethics and law on the electronic frontier.



Two students partnered up to take on the latest Internet fad: the online social networks that were exploding into the mainstream. With people… Continue

Added by Vincent Granville on October 4, 2009 at 12:00am — 6 Comments

#23: Here’s a thought…

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



The need for cultural transparency

So if CEOs are starting to embrace social concepts for their businesses, then that means the leadership model is starting to change in these organizations... or at least it's starting to get very stressed. At the core of this change, though, is the concept of transparency. The software that enables social business has inherent… Continue

Added by Brian Roger on October 3, 2009 at 7:46pm — No Comments

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