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October 2016 Blog Posts (1)

Fake VIPs and CRM management

One of the issues I keep running into when dealing with CRM and retention is that of the fake VIPs.

What is a VIP?

Depending on the vertical VIPs have different names: whales, high rollers, bulk buyers, or just VIPs.

These users will usually be in charge of a large share of your revenues (about 50%) while their share of the…

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Added by Eyal Dror on October 8, 2016 at 1:30am — No Comments

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