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13 contributions from DataScienceCentral and Analyticbridge members

These new postings are from our members - none of them are from us. Read, and feel free to comment,post great answers or new blog posts, and get yourself or your company featured!

On DataScienceCentral:…


Added by Vincent Granville on June 18, 2012 at 4:30pm — No Comments

How to Outpace Big Banks in Four Steps

Big banks tend to make the best first impression. Bank’s potential clients who value more rewarding customer experience are currently more likely to choose a big bank. This article shows how to balance this trend.

 A joint research paper by RateWatch and IntelliShop has compared how financial institutions interact with their potential…


Added by Anna Zelenskaya on June 18, 2012 at 2:30am — 2 Comments

Highlighting Brand And Product Features As a Function of Probability Of Response From Nested Conjoint Studies

Inform your marketing team as to which set of features to highlight, within a product, on a product conversion campaign for current customers or prospects. This design can be extended for copy and image influence before campaign targeting.

When we are done you will be able to simulate the response rate to a campaign as a function of how you mix together emphasis…


Added by Sean Flanigan on June 18, 2012 at 3:30am — No Comments

Net Promoter Amplification: What your Social Media Guru Thought Was A New Idea

Target your Net Promoters with a fun modeling project and CRM initiative. So here is a little trick for smart people who use "little" data with advanced research designs who parter the rest of us who use big data. Use this as a mentoring opportunity to show that database marketing is here to stay and has applications in building models for social media referrals to up and coming social media gurus. 


Once all is said and done, you will have a few…


Added by Sean Flanigan on June 17, 2012 at 12:30pm — No Comments

SAS OLAP Cubes: Automatically Collect ARM Performance Logs

Steve Overton shares this information with us:

Collecting ARM logs can be extremely useful when tuning OLAP cubes for faster response.  The ARM log (which stands for Application Response Measurement) collects vital usage information for OLAP cubes using the SAS OLAP Server logging facility.  SAS OLAP Cube studio can analyze these logs to assist with aggregation building to make OLAP cubes return faster results.  Angela Hall discusses…


Added by Tricia Aanderud on June 18, 2012 at 7:25am — No Comments

Dashboard Confessions: The Sins of Satisfaction

Client Satisfaction: Smoke and Mirrors, or Honest Mistakes?

Industry Co-Authors: Glenn RossDonald Wedding…


Added by Sean Flanigan on June 16, 2012 at 7:30pm — No Comments

Logistics regression-ROC curve

Hi All,

Could anyone please explain me...

we are already value of area under curve (c) on logistics regression on SAS then why there is need to plot ROC curce and is there is no need to plot ROC curve...?…


Added by Sandeep Kumar Srivastava on June 15, 2012 at 1:00am — 8 Comments

SAS EG 5.1 – Data Exploration Feature

I really dig the SAS Enterprise Guide 5.1 - Data Explorer Tool.  How many times have you received a new data set that you know nothing about? While it's not like it takes forever to run some PROC FREQ/MEANS - but what if it's already done for you or can be done quickly?  Did that get your attention?

Here's how to use this new feature with your data.

Open Data Exploration from File Menu

From the File menu, select Open > Data Exploration.  Then navigate to…


Added by Tricia Aanderud on June 13, 2012 at 6:35am — No Comments

How likely is a seven-game NBA Finals series? (originally posted at

let go thunder banner

It’s been many, many years since I’ve cared about the NBA Finals.  But one of the two teams is from my home town of Oklahoma City.  In the past few years, the city in which I grew up went from having no basketball team, to having a mediocre basketball team, to having a great basketball team.  It makes me vicariously proud, like the first time I saw my daughter write her…


Added by Amanda Shankle-Knowlton on June 13, 2012 at 9:59am — No Comments

Advanced Analytics with Acceptable Runtimes


Added by Vincent Granville on June 12, 2012 at 12:30pm — No Comments

Being obese is worse than smoking. Do you agree? How do you measure costs?

This discussion is about how to correctly assess costs and benefits of smoking versus obesity to society, and where to get reliable data sources, and how to properly clean data. It is also about healthcare policies and the new health insurance regulations, sometimes referred to as Obamacare.

To decide whether smoking is more…


Added by Vincent Granville on June 11, 2012 at 11:30am — 5 Comments

Debunking lack of analytic talent

The screen shot below says it all: candidates for data science positions are plentiful, considerably more abundant than job openings: more than 600 LinkedIn users applied for this data science job. Even less prestigious companies routinely attract more than 50 applicants per job opening.…


Added by Vincent Granville on June 10, 2012 at 11:30pm — 30 Comments

A new idea for an analytic business startup

Checks sent by email, rather than mail. The idea works as follows:

  • You (the payer) want to send a check to (say) John, the payee
  • You log on to this new start-up website, add your bank information (with account name and number,…

Added by Vincent Granville on June 4, 2012 at 3:00pm — 3 Comments

Two McKinsey reports on Big Data

Interestingly, one of the authors - Jacques Bughin - attended the same secondary school and same class in a small town in Belgium back in the eighties. His articles on Big Data got us back in touch again, after 30 years!

1. Big data: The next frontier for innovation, competition, and…


Added by Vincent Granville on June 4, 2012 at 12:00pm — No Comments

User Conferences = Busy Summer for Me!

 It's going to be a busy summer with a lot of travel.  I've been invited to several user conferences so I'm really excited to get to meet even more SAS users, pick up some great tips for others, and wear myself out chatting. 

Wisconsin Illinois SAS Users Summer Conference

Milwaukee, WI

June 27

This SAS user group is having a…


Added by Tricia Aanderud on June 4, 2012 at 3:30am — No Comments

Trading Tip: Good News and Bad News

One of the biggest moments for the markets can come when there is a key news release or fresh fundamental data. Buyers and sellers seem to wrestle with the potential outcome, and in the case of larger announcements, volatility goes through the roof. The problem that I see some traders struggle with is knowing what news to look for, and how to trade it.

Finding news that you can actually use.

The thing that often comes up when you talk about announcements is that…


Added by Larry Levin on May 31, 2012 at 12:12am — No Comments

SAS Enterprise Guide: Import Odd Spreadsheet Data

Perhaps you took my advise a few weeks back and took advantage of the amazing (trumps blare!) SAS Enterprise Guide ability to import MS Excel spreadsheets.  However, if your spreadsheet is a little different – then you may run into some issue when you go to import it.  For instance, look at this…


Added by Tricia Aanderud on May 30, 2012 at 3:27pm — No Comments

Global Analytics Advantage Survey

Deloitte Analytics is conducting a major research study to better understand where companies are in their adoption of analytics. We would like to invite you to participate in our first annual Global Analytics Advantage survey. This brief survey should only take 15 minutes of your time and results will be shared with participants in September. Thank you!

Added by Suzy Tonini on May 30, 2012 at 9:46am — No Comments

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