IT majors have been excited about the convergence of Social, Cloud, Analytics and Mobility (SCAM).  It is widely believed that these will be the engines of growth in the future. Rightly so. N Chandrasekaran, CEO of TCS, India’s largest technology services provider, recently referred to the SCAM as "digital forces" and estimates that these digital forces would be a $3-5 billion opportunity in the next few years.  A Gartner study has reported that the SCAM market will be worth $107 billion by…

We all live in a digital world or rather ‘social digital’ world. This is because so many of us have taken to Facebook, Twitter and other social networking sites/tools that this has become an obsession to many.  

Obviously, the huge social media traffic has provided companies an unprecedented opportunity to showcase and message themselves. Marketers and bankers have happily followed the traffic.  Now every company has a social media strategy,   mostly directed at messaging and feeling…

What is an appropriate business engagement model for succeeding in the analytics business?  This is a great question, but has no simple answer. This question seems to be on the minds of leadership in analytics service providers. What engagement model do you choose to build long term trusted relationships with your clients? What is unique in banking analytics space?  In fact, this question also came up recently, rather unexpectedly, when I was having dinner with two old friends in beautiful…