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Have you seen the press coverage related to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Wiley, February 2013)?
If you're already an expert practitioner, these articles can serve to help ramp up your clients and coworkers.
If your work doesn't connect to data munching in any way, these articles (and the book) are still totally for you. This accessible book has been…Continue
Added by Eric Siegel on August 8, 2013 at 7:10am — No Comments
The Fiscal Times is running an excerpt from my book, Predictive Analytics, about the Obama campaign's use of uplift modeling (aka net lift or persuasion modeling).
ARTICLE: The Real Story Behind Obama's Election Victory
By Eric Siegel
Elections hang by a thinner thread than you think.
By now you probably know that Barack Obama's 2012 campaign for a second term "moneyballed" the…
Added by Eric Siegel on February 14, 2013 at 9:30am — No Comments