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Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.
Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify…Continue
Added by Michel Bruley on March 18, 2013 at 6:13am — No Comments