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All Blog Posts Tagged 'CART' (1)

What's behind your Tree?

Considering the number of target customer selection projects I do, Direct Mails appear to be a very popular communication and marketing channel amongst retailers.

Almost all the time, I use a combination of RFM, Decision Tree or Logistic Regression techniques for sorting, profiling and/or scoring customers (hopefully, I can post a separate detailed…

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Added by DataLLigence on December 17, 2010 at 12:18am — No Comments

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