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All Blog Posts Tagged 'CRM' (13)

Getting R to work with your Salesforce.com CRM data

R is widely used among scientists and statisticians to perform statistical analysis while Salesforce.com is one of the leading CRM software packages used for Marketing and Salesforce automation. Salesforce.com contains vital information regarding Leads, Customers, Contacts, Opportunities and Cases. Currently this data is mainly used for operational purposes by Sales and Marketing professionals. 

 

How about using Salesforce CRM data for predictive analysis or…

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Added by Pradip Banerjee on August 3, 2016 at 8:00pm — No Comments

Register now to attend the Useful Business Analytics Summit in Boston

Do you know how to extract the most useful insights from your business data in order to make better, smarter, faster business decisions?
 …
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Added by Kirk Borne on March 29, 2014 at 11:30am — No Comments

Intelligence to support active businesses

All studies show that, with globalization, large companies are faced with an increasing number of decisions and that these decisions are more complex and involve greater quantities of data. In today’s world, clearly one must have access to strategic and operational intelligence throughout the entire company and be able to take actions that are appropriate for the dynamics of the business…

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Added by Michel Bruley on February 11, 2014 at 1:32am — No Comments

Big Data and Social CRM

Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.

 

Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify…

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Added by Michel Bruley on March 18, 2013 at 6:13am — No Comments

Big Data Marketing Attribution: Valuing your Marketing investments

 

Today’s organizations are challenged to gain insight into most productive marketing and sales actions across multiple channels they use. Doing this requires multi-channel marketing attribution approach.

 

Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. The attached presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights:  …

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Added by Michel Bruley on February 22, 2013 at 3:03am — No Comments

Modeling and visualization of networks for Marketing purpose

A Social Network is a theoretical construction useful in the social sciences to study social relationships.

 

Social network analysis refers to methods used to analyze social networks, social structures made up of individuals or organizations, which are connected by one or more specific types of interdependency, such as friendship, common interest, financial exchange, or relationships of beliefs, etc.…

 

Facing this new domain I have make a personal…

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Added by Michel Bruley on December 17, 2012 at 3:05am — No Comments

Sentiment Analysis Aims to Sort Customers

Big amount of information is available in textual form in databases or online sources, and for many enterprise functions (marketing, maintenance, finance, etc.) represents a huge opportunity to improve their business knowledge.

 

Sentiment analysis or opinion mining refers to the application of language processing to identify and extract subjective information in source materials. Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer…

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Added by Michel Bruley on November 21, 2012 at 1:41am — No Comments

Social Media: how to measure their impact?

 

For a company, having "a presence" in social media is worthless unless it allows it to achieve some objectives. However, beyond the control of the company, social media talk about the company, under these conditions is it reasonable to ignore this space frequented by customers, prospects, partners and competitors?



Social media influences reputation, image, and perceived value. All this has an impact on business results, sales, recruiting new customers, the frequency of…

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Added by Michel Bruley on September 5, 2012 at 3:03am — No Comments

How to Outpace Big Banks in Four Steps

Big banks tend to make the best first impression. Bank’s potential clients who value more rewarding customer experience are currently more likely to choose a big bank. This article shows how to balance this trend.

 A joint research paper by RateWatch and IntelliShop has compared how financial institutions interact with their potential…

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Added by Anna Zelenskaya on June 18, 2012 at 2:30am — 2 Comments

Net Promoter Amplification: What your Social Media Guru Thought Was A New Idea

Target your Net Promoters with a fun modeling project and CRM initiative. So here is a little trick for smart people who use "little" data with advanced research designs who parter the rest of us who use big data. Use this as a mentoring opportunity to show that database marketing is here to stay and has applications in building models for social media referrals to up and coming social media gurus. 

Results:

Once all is said and done, you will have a few…

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Added by Sean Flanigan on June 17, 2012 at 12:30pm — No Comments

Contextual Realtime Relation Management

Traditional marketing methods (mass mailing, mass communication, segmentation, etc.) are out of date because of the low positive response rates. Customers are not interested in getting offers if it is not personalized and not in relevant time. Companies creates insensitive customers with inappropriate CRM strategies or/and tools.



With our EVAM (Event&Action Manager) solutions we bring new marketing approach that based on three main concepts for;

- Real time

- Event…

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Added by Sabri KIZANLIK on June 11, 2012 at 1:43am — No Comments

Setting up a cross-selling model

Cross selling campaigns aim at selling additional products to existing customers. 

A cross selling model estimates the propensity to uptake an add-on product for each scored customer.



A cross selling model can be built on the results of a test campaign to analyze respondents and identify customers with increased purchase potentials.



An easier approach which does not require the running of a test campaign, is to analyze the profile of customers who acquired the product of… Continue

Added by ANTONIOS CHORIANOPOULOS on October 26, 2011 at 2:07am — 1 Comment

Creating "wow" at the Retail front end?

The interesting thing in Retail is that eventually ,competitive advantage in location,merchandize assortments & price can be replicated by competition ,but Customer experience can be a unique diffrentiator. The difficult thing about this is that Retail brands have so many touch points with customers and how do you make each of these interactions “memorable”.



Many organizations,especially in growth markets & industries are already dangerously “out of synch” from their… Continue

Added by Chandan Pathak on October 16, 2009 at 7:11am — No Comments

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