A Data Science Central Community
R is widely used among scientists and statisticians to perform statistical analysis while Salesforce.com is one of the leading CRM software packages used for Marketing and Salesforce automation. Salesforce.com contains vital information regarding Leads, Customers, Contacts, Opportunities and Cases. Currently this data is mainly used for operational purposes by Sales and Marketing professionals.
How about using Salesforce CRM data for predictive analysis or…
Added by Pradip Banerjee on August 3, 2016 at 8:00pm — No Comments
Added by Kirk Borne on March 29, 2014 at 11:30am — No Comments
All studies show that, with globalization, large companies are faced with an increasing number of decisions and that these decisions are more complex and involve greater quantities of data. In today’s world, clearly one must have access to strategic and operational intelligence throughout the entire company and be able to take actions that are appropriate for the dynamics of the business…
Added by Michel Bruley on February 11, 2014 at 1:32am — No Comments
Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.
Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify…Continue
Added by Michel Bruley on March 18, 2013 at 6:13am — No Comments
Today’s organizations are challenged to gain insight into most productive marketing and sales actions across multiple channels they use. Doing this requires multi-channel marketing attribution approach.
Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. The attached presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights: …Continue
Added by Michel Bruley on February 22, 2013 at 3:03am — No Comments
A Social Network is a theoretical construction useful in the social sciences to study social relationships.
Social network analysis refers to methods used to analyze social networks, social structures made up of individuals or organizations, which are connected by one or more specific types of interdependency, such as friendship, common interest, financial exchange, or relationships of beliefs, etc.…
Facing this new domain I have make a personal…Continue
Added by Michel Bruley on December 17, 2012 at 3:05am — No Comments
Big amount of information is available in textual form in databases or online sources, and for many enterprise functions (marketing, maintenance, finance, etc.) represents a huge opportunity to improve their business knowledge.
Sentiment analysis or opinion mining refers to the application of language processing to identify and extract subjective information in source materials. Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer…Continue
Added by Michel Bruley on November 21, 2012 at 1:41am — No Comments
For a company, having "a presence" in social media is worthless unless it allows it to achieve some objectives. However, beyond the control of the company, social media talk about the company, under these conditions is it reasonable to ignore this space frequented by customers, prospects, partners and competitors?
Social media influences reputation, image, and perceived value. All this has an impact on business results, sales, recruiting new customers, the frequency of…
Added by Michel Bruley on September 5, 2012 at 3:03am — No Comments
Big banks tend to make the best first impression. Bank’s potential clients who value more rewarding customer experience are currently more likely to choose a big bank. This article shows how to balance this trend.
A joint research paper by RateWatch and IntelliShop has compared how financial institutions interact with their potential…
Target your Net Promoters with a fun modeling project and CRM initiative. So here is a little trick for smart people who use "little" data with advanced research designs who parter the rest of us who use big data. Use this as a mentoring opportunity to show that database marketing is here to stay and has applications in building models for social media referrals to up and coming social media gurus.
Once all is said and done, you will have a few…Continue
Added by Sean Flanigan on June 17, 2012 at 12:30pm — No Comments
Traditional marketing methods (mass mailing, mass communication, segmentation, etc.) are out of date because of the low positive response rates. Customers are not interested in getting offers if it is not personalized and not in relevant time. Companies creates insensitive customers with inappropriate CRM strategies or/and tools.
With our EVAM (Event&Action Manager) solutions we bring new marketing approach that based on three main concepts for;
- Real time
Added by Sabri KIZANLIK on June 11, 2012 at 1:43am — No Comments
Added by Chandan Pathak on October 16, 2009 at 7:11am — No Comments