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All Blog Posts Tagged 'Database' (8)

BIG DATA storage and old DBMS technique comparison

Why BIG data is consider such a big thing. It was always there however technocrats or technology people oversee or dare I say failed to see it. Now in last few years we evolve our understanding on “How data can be used by different analytical techniques like Predictive analysis to leverage it in different business fields like Marketing, Sales, Product design etc.” However this is not what has to be discussed in this blog what is intended is to discuss BIG data storage…

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Added by Vishal Sharma on June 2, 2014 at 10:53am — No Comments

The Greatest Database Ever...

A story that has been making the news recently and got me thinking about the widening reach of data science involves a rather shadowy US organisation called the National Security Agency (NSA).  These guys have a mandate to gather data that enemies of the state would like to keep secret.  Unfortunately the NSA have been rather over-zealous in their pursuit of information and have wound up gathering data, that was supposed to be private, from the likes of Google, Facebook, Microsoft, Skype,…

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Added by Angus Urquhart on May 27, 2014 at 10:10am — 1 Comment

Help Needed! Getting a user-friendly tool (or system) to prepare large data sets for analysis...

I have a 5-20K USD budget to get a tool (w/wo dedicated hardware), including training for 2 people, to prepare (clean, merge, etc...) and summarize (samples, grouping/aggregations, etc) large data sets (over 5GBs, over 4 million rows).

I need an efficient solution (fast data processing and fast to learn), and definitely easy to use. I would have done it with excel if excel could handle such large data files.

After preparing and summarizing the data, I'll use excel pivot tables…

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Added by Ahmed on October 22, 2013 at 2:16pm — 13 Comments

A Better Way to Mine Data

The good news, for marketers, is that data mining really can make a difference to most bottom lines. The bad news is that, despite what data mining can do, it is so often used so poorly that it is virtually useless.



In many cases, the data is a big part of the problem. Even in the most reputable companies, data is often “dirty,”—out of date or otherwise irrelevant. Most commercially available data mining packages lack the flexibility and functionality that real world marketers need.… Continue

Added by Chandan Pathak on October 16, 2009 at 5:34am — No Comments

The Politics of Data!

Companies collect so much data today and yet when you go looking for it you will often find barriers! So what’s wrong…If we were honest with ourselves, as professionals, we would admit what Rosabeth Moss Kanter suggested in 1979 in a famous Harvard Business Review article: that “Power is Americas last dirty word. It is easier to talk about money -- and much easier to talk about sex -- than it is to talk about power. People who have it deny it; people who want to it do not want to appear to… Continue

Added by Chandan Pathak on September 22, 2009 at 2:01pm — No Comments

The Wisdom of Crowds

Netflix has a computerized recommendation system which seeks to find the common threads in millions of people’s recommendations and throw up “what’s best for you”? A lot of Online commerce sites have this kind of recommendation engine at work and Amazon is another well known example.



Netflix had a unique challenge: they wanted to improve Cinematic, their “recommendation engine.” Cinematic is the bit of software embedded in the Netflix Web site that analyzes each customer’s… Continue

Added by Chandan Pathak on September 22, 2009 at 1:51pm — 1 Comment

Who controls Personalized Customer Communication?

Marketers believe that creating “personalized communication” is important to drive a relevant communication strategy. But often they do not have control over the personalization process. Often very shoddy and “very personal” communication gets sent out by local sales folk which does nothing to enhance the brand perception and even less to the effectiveness of the communication. In a bank, the billing process is possibly as “personal as it can get” but rarely would you find anything but mass… Continue

Added by Chandan Pathak on September 22, 2009 at 1:49pm — No Comments

Drowning in Data!

Companies around the world are literally drowning in data. A typical airline or retailer, for example, is collecting data from many operational systems and storing terabytes, if not petabytes, of data. But how closely do CMO’s and CIO’s actually work or are they often at cross purposes! In India and I am sure in other furiously growing markets as well, IT is so busy building the basic infrastructure to manage the business that they often ignore the strategic priorities that Marketing is trying… Continue

Added by Chandan Pathak on September 22, 2009 at 1:46pm — 2 Comments

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