Why do organizations seek to design effective multi-channel customer journeys? Customers demand it.…

All the hard work we put into the “model” on the right hand side of the equation, is only as accurate as the dependent variable was to start with in reflecting the business problem at hand.  Yet…. modeling efforts typically focus almost exclusively on the prediction of the objective variable, while often accepting the dependent “AS IS” with all that that…

All businesses that own/control websites, blogs and web and/or mobile applications know the importance of having web analytics tracking code. Nonetheless, the implementation of said systems is more complex than most imagine it to be, leading to major and minor flaws in the instrumentation of the sites and applications as a result.

The explosion of…

Al Roth along with Lloyd Shapley won the Nobel Prize for matching and the design of new types of markets. The Gale-Shapley algorithm is a cornerstone of the matching methods Al Roth pioneered. The algorithm has been extended by Roth and computer scientists including Don Knuth to apply…