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David G. Young's Blog Posts Tagged 'Design' (1)

Marketing Analytics – The Most Important and Least Thought about Variable: The Dependent

All the hard work we put into the “model” on the right hand side of the equation, is only as accurate as the dependent variable was to start with in reflecting the business problem at hand.  Yet…. modeling efforts typically focus almost exclusively on the prediction of the objective variable, while often accepting the dependent “AS IS” with all that that…

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Added by David G. Young on May 1, 2016 at 8:21pm — No Comments

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