A Data Science Central Community
A market basket analysis or recommendation engine  is what is behind all these recommendations we get when we go shopping online or whenever we receive targeted advertising. The underlying engine collects information about people’s habits and knows that if people buy pasta and wine, they are usually also interested in pasta sauces. So, the next time you go to the supermarket and buy pasta and wine, be ready to get a recommendation for some pasta sauce!
A typical analysis goal…