In order for a business to be successful in today’s highly competitive world, it is necessary that to go above and beyond to prove themselves loyal and worthy of a customer’s relationship. There are many ways this is done, but it starts with the collection and analysis of various pieces of data. The data can provide an array of information that can be used to enhance the overall customer experience. However, it isn’t only the customer that benefits with the use of special data analysis…

Continue

What separate a Big data from a huge data? I have seen the abuse of Big Data being adopted by the database and BI vendors. It lacks the spirit. Merely calculating faster or storing more should not qualify for a Big Data thinking. It is purely technological breakthrough - just like having a faster CPU. Will you call an intel CPU i7 a change of era from i5? Here are my observations and principles to be Big Data:

1. Collect the impossible

With the emergence of e-government, more…

Continue

Continue

The leadership analytics style needed for a distressed company is very different from that needed for a healthy firm. The focus for a healthy firm should be on achieving the firm’s objectives while the focus for a distressed company is recovery, timely action, and problem resolution. Senior management’s authority in a healthy firm is one of delegation, while in a crisis situation the executives need to get directly involved. And the decision-making skills of a healthy company executive are…

Continue

Have you seen the press coverage related to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Wiley, February 2013)?

 

If you're already an expert practitioner, these articles can serve to help ramp up your clients and coworkers.

 

If your work doesn't connect to data munching in any way, these articles (and the book) are still totally for you. This accessible book has been…

Continue

At the request of colleagues and clients, we have compiled a standard set of useful books on the crucial topic of how to manage data assets.  If you are looking to learn more about data management and related topics, consider getting this "5-Book Data Management Starter Library"

1. The…

Continue

http://www.joeyfitts.com/news



At the 2009 Americas Summit in San Francisco, I had the distinct pleasure of joining Drs. Kaplan and Norton on the Strategy Leaders Roundtable to close out the conference.



See the full video on the Execution Premium Community, where the conversation continues...



www.joeyfitts.com…

Continue

The interesting thing in Retail is that eventually ,competitive advantage in location,merchandize assortments & price can be replicated by competition ,but Customer experience can be a unique diffrentiator. The difficult thing about this is that Retail brands have so many touch points with customers and how do you make each of these interactions “memorable”.



Many organizations,especially in growth markets & industries are already dangerously “out of synch” from their… Continue

"For those organizations that have formally adopted a process-centric approach to business, the process is often formally defined, measured, monitored, and continually optimized. This level of discipline is critical to deliver a process that is high performing, predictable, efficient, effective, and error-free. In order to become more customer-centric, businesses should add the customer experience end-to-end process to their portfolio of strategically important processes. The customer… Continue

Marketers believe that creating “personalized communication” is important to drive a relevant communication strategy. But often they do not have control over the personalization process. Often very shoddy and “very personal” communication gets sent out by local sales folk which does nothing to enhance the brand perception and even less to the effectiveness of the communication. In a bank, the billing process is possibly as “personal as it can get” but rarely would you find anything but mass… Continue

Featured in news from Microsoft today - "Authors say: Create a Culture of Performance"

http://www.microsoft.com/presspass/features/2009/Sep09/09-03DigAHole.mspx

www.joeyfitts.com/blog



There's No "One Version of the Truth" in Educating Ourselves

Thanks to Gary Cokins for the honorable mention in his recent blog post. Gary discusses an article by Craig Schiff entitled "An Incomplete Education: How Not to Get Your Team Up To Speed on Business Performance Management".



Craig's piece made… Continue